Creative Strategist

This contractor role is focused on optimizing and systematizing the current creative content workflow for the creative team, which includes creative production, editing, and iteration processes. The contractor will leverage Miro to design and document workflows while working cross-functionally with various departments such as Paid Media, Creative Design, Email/SMS, and CRO to enhance collaboration and efficiency. The role also involves familiarizing with current processes, identifying gaps, and implementing improvements using AI-driven creative strategy tools.

A critical component of this role is to act as aresearcherandthought-partner for the team. This includes understanding and identifying gaps and opportunities within the creative workflows and systems, while building strong relationships with current and newgrowth partnersandinvestment partners. The contractor will work closely with both internal and external stakeholders to ensure alignment and identify opportunities for process improvements, creative strategy, and software development.

As part of your mission, over the next
30 days, you will be responsible for designing, building, and managing your own creative content workflow and creative production team. This will involve identifying current inefficiencies, designing optimized processes, and guiding the team to execute on this vision. The role will also be an integral part of WKND Digital’s transition towards software-based operations and AI-enhanced workflows.

• Transition to Software-Based Operations:
  
  WKND Digital is transitioning from traditional in-house production to a more technology-driven, software-focused model. This shift is aimed at streamlining creative processes, enhancing scalability, and reducing reliance on manual production. The contractor will contribute to this transition by optimizing workflows, integrating AI tools, and designing systems that allow creative teams to scale efficiently without the need for additional manual resources.
• AI Integration:
  
  AI is central to the transformation of WKND Digital’s creative workflows. The contractor will be expected to work closely with AI tools, integrating them into creative processes such as creative production, editing, voiceover creation, and content generation. These tools will help reduce bottlenecks, improve efficiency, and enable creative professionals to focus on high-level strategic tasks. As part of this role, the contractor will ensure that AI is seamlessly integrated into current workflows and contribute to the development of new AI-driven creative strategies.
• Focus on Scalable Creative Models:
  
  The company is adopting data-driven creative iterations to create scalable and repeatable content models. By analyzing successful elements from various ads and campaigns, the contractor will help build creative models that can be easily adapted and replicated across different clients and industries. This will allow WKND Digital to improve performance consistently while optimizing resource allocation.
• Leadership and Vision:
  
  Tom Patterson, CEO of WKND Digital, is seeking a leader who can manage a team of creative editors while also focusing on automation and process documentation. This contractor role requires someone who can not only lead the creative team but also think strategically about how to automate tasks, streamline workflows, and create systems that replace manual processes. This leadership role will involve working directly with the team to implement these changes while maintaining a focus on the long-term goal of software development.
• Diversifying Content Creation:
  
  WKND Digital is moving towards creating more diverse content, particularly across various industries. The contractor will work on developing creative strategies that go beyond repetitive ad formats, enabling creative exploration and the generation of engaging content across multiple verticals. The focus will be on high-level creative work rather than performing repetitive tasks, providing the contractor with opportunities to innovate and contribute to diverse campaigns.
• AI Tools for Creative Work:
  
  The use of AI tools like 11 Labs for voiceovers, Runway for creative production and video editing, and Pika Art for stock footage manipulation is a key aspect of the role. The contractor will be responsible for implementing and training the team on these tools, ensuring they are used to enhance creative output and optimize the content production process. The contractor will also contribute to the development of new AI tools that will help automate and scale creative tasks.
• Contract Work Proposal:
  
  Given the scale of the transition and the evolving nature of the company, Tom proposes starting with a contract position. This will allow both WKND Digital and the contractor to assess fit, understand the scope of the work, and ensure that the collaboration is effective before transitioning to a full-time role. The initial contract phase will focus on process and workflow…