SVP of Product

Hope Media Group is a multi-brand ministry. Every story we share, every event we host, and every song we play is done to engage people to love Jesus, serve others, and spread Hope. Hope Media Group the home of KSBJ, WayFM, Worship 24/7, Vida Unida, NGEN radio. Way Loud, Way New, Way Back, Gospel 24/7, God Listens Prayer App and Hope Events.

Our team describes our environment as fun, encouraging, collaborative, engaging, caring, family-oriented, and friendly.

The SVP of Product is responsible for the creative and product direction of Hope Media Group's family of brands - ensuring each product has a strong identity, product roadmap, clear audience strategy, and content that connects. This role sits on the Senior Leadership Team alongside peers such as the Chief of Technology and Chief of Content, working with the Chief Impact Officer to align brand strategy with organizational mission and growth goals.

The SVP of Product oversees Product Directors across all HMG brands, guiding teams in audience building, storytelling, and content delivery that reflects HMG's values and mission.

• Lead Product Directors across KSBJ, WayFM, Vida Unida, Worship 24/7, NGEN Radio, and Hope Events
• Set the strategic direction for each product’s content, audience growth, and market position
• Represent product strategy in Senior Leadership Team discussions and organizational planning
• Partner with the Chief Impact Officer on long-range portfolio decisions

• Utilize user behavior analytics, A/B testing, and digital performance metrics to guide product evolution and feature prioritization
• Define and monitor key product health and engagement metrics across all digital platforms to optimize user experience and conversion

• Track and assess brand performance across audience metrics, engagement, and growth indicators
• Partner with brand teams to identify gaps and opportunities in content strategy
• Set clear performance expectations for Product Directors and review outcomes regularly
• Connect brand results to organizational goals and report progress to the Chief Impact Officer
• Use audience data and ministry metrics to inform strategic pivots and investment decisions

• Collaborate with the VP of Brand, Chief of Technology, and Chief of Content to align product and content direction
• Work with the Director of Creative and Director of Marketing Platform to ensure content quality and distribution reach audience goals
• Serve as the product voice in cross-departmental planning and budgeting processes
• Build relationships with external partners, network affiliates, and ministry stakeholders in active collaboration with the VP of Strategy & Innovation

• Develop department or functional area budget annually and provide FP&A monthly input to accurately forecast costs and revenue
• Review expenses/invoices using the RAMP platform as they are submitted, ensuring proper coding by department, project, brand and location, and that all departmental spend follows HMG credit card, travel and company policies
• Regularly review and monitor department performance vs. budget and forecast using Intacct Dashboard Reporting, ensuring they stay within annual budgeted amounts each month and for the full year
• Partner with Finance to forecast and plan resource needs across brands
• Ensure responsible stewardship of organizational resources aligned with ministry priorities

• Committed to a personal relationship with Jesus Christ
• Grounded spiritually and biblically literate
• Comfortable praying for co-workers in team meetings, leading spoken prayer, and participating in ministry prayer meetings and Bible studies
• Live Christian principles defined by the ministry's Statement of Faith & Biblical Beliefs
• Participate in on-air fundraisers and prays for donors as needed
• Passion for leveraging HMG's media platforms for evangelism and discipleship
• Exhibit a strong moral character
• Active member of a Bible believing local church

• Represent HMG at industry events, conferences, and speaking engagements
• Any other duties assigned.
• Attend and participate in regular staff meetings and training

• Bachelor's degree in communications, Marketing, Business, or a related field required

• 10+ years of experience in media, content, or brand leadership
• 5+ years in a senior leadership role…