Demand Generation Manager

About Us:

Futurex is a leader and innovator in the encryption market, delivering uncompromising enterprise‑grade data security solutions. Over 15,000 organizations worldwide trust Futurex to provide groundbreaking hardware security modules, key management servers, and cloud HSM solutions to address mission‑critical data encryption and key management needs. Our dynamic team thrives on creativity and collaboration, making us a powerhouse of ideas and solutions.

We are seeking a dynamic and results‑driven Demand Generation Manager to lead the development and execution of our SEO strategy and multi‑channel demand generation campaigns. This role is pivotal in driving awareness and conversions through both SEO and SEM to generate leads, nurture prospects, and support revenue growth. The ideal candidate will have a strong background in B2B marketing within the technology or cybersecurity sectors, with a proven track record of creating and managing successful SEO and demand generation programs.

This role will report to our VP of Global Marketing and will be pivotal in promoting our tech products and services to our target audience.

• Own the execution of comprehensive lead generation and demand generation processes, transforming campaign strategies into actionable initiatives.
• Collaborate with stakeholders to implement campaigns across multiple channels, ensuring alignment with strategic objectives.

• Develop and execute a robust SEO strategy to increase organic traffic and improve search engine rankings.
• Perform keyword research to identify high‑value keywords and incorporate them into demand generation campaigns, ad copy, and landing pages.
• Optimize on‑page elements such as meta descriptions, title tags, headers, and content for SEO best practices.
• Optimize off‑page elements to strengthen our domain authority.
• Collaborate with content and web development teams to ensure technical SEO, including site speed, mobile responsiveness, and structured data.

• Monitor and analyze campaign performance metrics, including SEM and SEO‑specific metrics like organic traffic, bounce rates, and keyword rankings, to provide actionable insights for optimization.
• Provide data‑driven feedback to the campaign team on what’s working, what’s not, and where optimizations are needed, including SEM and SEO‑related recommendations.
• Design and deliver ad strategies across platforms like Linked In, Google, and organic search, balancing thought leadership, awareness‑based advertising, and retargeting/remarketing efforts to drive conversions.

• Develop and manage retargeting and remarketing strategies to drive conversion.
• Collaborate with content creators to ensure alignment between SEO strategies and content development, ensuring optimized blog posts, landing pages, and thought leadership assets.
• Implement testing methodologies to refine targeting, creatives, and messaging, ensuring continuous improvement of CRO and campaign results.

• Deliver regular reports on key performance indicators (KPIs) and insights to senior marketing leadership, with a focus on SEM performance by channel and campaign, and SEO metrics such as domain authority, keyword rankings, and organic traffic.
• Leverage analytics tools like Google Analytics, SEMrush, Ahrefs, and Hub Spot to evaluate ROAS and SEO impact, identify trends, and uncover opportunities to improve demand generation initiatives.

• Conduct market research to stay updated on industry trends, customer behavior, competitive intelligence to apply to our SEO and SEM activities.
• Conduct market research to stay updated on industry trends, customer behavior, and competitive intelligence.

• Bachelor's degree in marketing, communications, or a related field.
• 5‑8 years of experience in marketing, with a focus on demand generation and SEO.
• Proven track record of successful demand generation and SEO strategy planning, execution, and optimization.
• Strong analytical skills with expertise in SEM and SEO tools such…