Marketing Specialist

position: marketing specialist location: westlake, texas (in-person)

solera is a global leader in data and software services that strives to transform every touchpoint of the vehicle lifecycle into a connected digital experience. In addition, we provide products and services to protect life’s other most important assets: our homes and digital identities. Today, solera processes over 300 million digital transactions annually for approximately 280,000 partners and customers in more than 120 countries.

Our 6,500 team members foster an uncommon, innovative culture and are dedicated to successfully bringing the future to bear today through cognitive answers, insights, algorithms and automation.

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solera is seeking a strategic, experienced, and execution-focused marketing specialist to lead campaign execution, content creation, & lead generation for its north american business. This role works closely with the marketing director and other cross-functional teams (inc. Sales, product, enablement/revops) to build high-impact marketing programs and effective tactics that resonate with specific automotive stakeholders to manage and grow existing book of business and deliver measurable outcomes.

To succeed in this role, you must have a passion for driving growth, increasing brand awareness, and generating high-quality b2b leads within the automotive dealership industry. You must also have aproven track record and expertise in lead generation channels such asemail marketing, in-product advertising, paid media, website optimization, copywriting, publishing partnerships, and sales enablement.

• 5+ years of b2b marketing experience, with a strong focus oncontent, lead generation, and sales enablement.
• candidates with automotive software experience a plus (though not required)
• proven ability toexecute performance marketing campaignsacrossemail, paid media, in-product advertising, and website optimization.
• experience managing marketing budgets, optimizing spend based on roi-driven activities.
• strong analytical mindset, with a track record of measuring, optimizing, and improvingmarketing kpis.
• ability to collaborate cross-functionally in afast-paced, matrixed organization.
• hands-on experience insales enablement, account-based marketing (abm).
• strong project management skills, capable of managing multiple initiatives simultaneously, and pivoting when necessary.
• willingness to travel occasionally for industry events, company meetings, and partner engagements.

• campaign execution & performance marketing develop, execute, and optimize multi-channel marketing campaigns (paid, owned, earned) to drive awareness, lead generation, and demand for solera’s extensive dealer solutions portfolio. Use data, a/b testing, and analytics to refine messaging, creative, and targeting for maximum campaign effectiveness and roi. Own campaign performance end to end, including kpi development, tracking, reporting, and optimization. Work with internal stakeholders, including marketing operations, to ensure timely execution and tracking of all channel campaigns, including email, direct, demand gen, events, and more.
• go-to-market partnership: serve as the operational arm of the marketing director, ensuring that go-to-market strategies are translated into high-performing marketing plans. Translate product and solution messaging into clear campaign briefs and sales enablement tool. Support product launches and major initiatives with strategic marketing execution aligned to business goals and target audience needs.
• content development & sales enablement: partner with sales and product teams to develop compelling marketing materials including emails, landing pages, case studies,…