Online Services Specialist Job Justin Texas USA,Marketing / Advertising / PR

Location: Justin

Title

Online Services Specialist (0455)

Reports To

Executive Director of Communications

Duty Days

235 Days Dept./Campus:
Communications

Wage/Hour Status

Exempt

Pay Grade

T20

Date Revised

10/2026

Primary Purpose

To assist in the district’s overall communications program through effective, professional communications with internal and external audiences and support the Communications Department’s day-to-day functions. The Online Services Specialist is responsible for management of the district website and oversee the management of campus websites. The Online Services Specialist will also coordinate with the Technology Department to manage and support the use of the Parent Square communications and messaging system.

Qualifications

Bachelor’s degree in communications, technology or related field (strongly preferred)
Previous experience in online content management or school communications (strongly preferred)
Experience working in online content management systems
Experience in journalistic writing and editing as well as print/electronic communications
Experience in social media management, campaigns and content creation
Experience with Microsoft Office Suite and Adobe Creative Services Suite
Ability to design and maintain websites, detect and solve web-related problems
Ability to effectively communicate with others
Ability to work with others in department and in district on joint projects and initiatives
Ability to think independently and solve problems
Ability to efficiently manage time and meet deadlines
Professional appearance and willingness to attend community events
Knowledge of a variety of online content management systems
Knowledge of HTML and other online programming languages or platforms
Knowledge of media relations and public relations functions
Knowledge of or willingness to learn ADA standards compliance
Knowledge of or willingness to learn FERPA and Texas Public Information Act

Major Duties and Responsibilities

Update and maintain the district website through the Finalsite content management system as well as support and oversee the maintenance of campus websites.

Coordinate with the Technology Department to manage the Parent Square online communications platform and support campuses in the platform’s use.

Approve flyers in compliance with district policies and regulations for the Peachjar distribution system.

Train district and school employees in online service systems including but not limited to Finalsite, Parent Square and Peachjar.

Manage and update district employee website user accounts.

Ensure the district website and online services remain in compliance with federal ADA requirements.

Post news stories as well as similar written informational updates and photographs to the district website.

Assist in the management of social media pages.

Assist with and support district events as needed. Regularly attend district events.

Follow online management trends to innovate communications methods with school district communities.

Contribute to the District Improvement Plan, as assigned, including creating goals and strategies as well as monitoring end-result effectiveness through metrics and accountability measures.

Comply with copyright laws, privacy and public information laws, all district policies, operating procedures, and any other legal requirements as required.

Project a positive image of Northwest ISD with a professional appearance and demeanor.

Maintain active membership in professional organizations.

Responsible for completing all other duties as assigned.

Supervisory Responsibilities

N/A

Equipment Used

Personal computer, laptop, camera, projector, printer, scanner, copier, and digital sending device.

Working Conditions

Be a strong self-starter and self-motivator.
Frequent district wide travel and occasional…