Senior Growth Marketer - Mobile Subscription Acquition

Role:
Senior Growth Marketing Manager – Mobile Subscription Acquition

Experience:

6+ years

Employment Type:

Full-Time Employee Based Contract

Location:

Remote
Shift Timings:  6:00 AM to 3:00 PM IST (USA based client)
Notice Period:  Immediate Joiners OR 15 Days (1st Choice ONLY)

About the Role:

We are looking for a  senior, hands-on Growth Marketer – Mobile  to own user acquisition for our US-based kids’ learning apps (HOMER & code Spark).

This is a  high-visibility individual contributor role . You will:
Personally run and optimise campaigns across  Meta, Google App Campaigns (UAC), Apple Search Ads , and other key networks.
Own the  mobile subscription funnel  from install to trial to paid to retained subscriber.
Present  crisp, executive-ready insights  directly to senior leadership (CMO, CFO, CEO).

If you enjoy being in the details of campaigns but can also explain performance in 2 minutes to leadership, this will be a strong fit.

What we’re looking for (Must-have)

6–10+ years  in digital / growth marketing, with at least  6+ years owning mobile user acquisition for a consumer app  (not agency-only).

Proven,  hands-on  management of:
Meta app campaigns
Google App Campaigns (UAC)
Apple Search Ads
Experience running or closely partnering on  ASO and custom product pages  on the iOS App Store.
Experience managing  $100k–$300k+/month  in combined mobile UA budgets.
Demonstrated work on  subscription or trial-based products  (trial → paid → retention), ideally in B2C.

Strong experience with  mobile attribution  using Apps Flyer, Adjust or similar:
Setting up events and postbacks
Working with SKAdNetwork / iOS privacy
Reading cohorts and LTV reports to drive decisions

Comfort with  Excel/Sheets  and basic modelling:
CAC, LTV, payback, scenario planning.

Exceptional communication skills :
You naturally give the  headline first , then 2–3 key points, then detail if asked.
You can explain a complex performance situation to leadership in  2–3 minutes  clearly and calmly.

Comfortable working as a  senior individual contributor  – you don’t need a big team to drive big impact.

What you’ll own
1. Strategy & ownership
Own the  end-to-end mobile growth strategy  for HOMER and code Spark across iOS and Android.
Translate business goals into  clear acquisition, trial, and subscription targets  by channel and geo.
Decide where the  next $ of spend  should go based on LTV, payback and incrementality – not just CPI.

2. Hands-on campaign management
Personally manage  campaigns across:
Meta app campaigns
Google App Campaigns (UAC)
Apple Search Ads
And, where relevant, Tik Tok and select programmatic partners
Design campaign structures, optimisation strategies, bidding, audiences, and budgets yourself (not only via agencies).
Continuously test and optimise  events, bids, geos, and placements  to improve CPT and payback.

3. Data, measurement & experimentation
Own the  MMP setup and usage  (Apps Flyer or similar): event schema, postbacks, attribution windows and partner integrations.
Define the  right optimisation events  (e.g. trial start, first learning session quality, early engagement) and iterate as you learn.

Run structured experiments on:
Trials (length, credit card vs no card)
Offers / pricing
Onboarding / paywall changes (in partnership with product)

Use cohorts and LTV to decide:
Which channels to scale
Where to cut
How to rebalance spend across iOS / Android and geos.

4. Creative & App Store collaboration

Own the  growth brief  for creatives:
Angles, hooks, messages, audiences, formats.
Guide  creative volume and cadence  for Meta / UAC / ASA (how many new concepts and variants per week).
Work with the team on  ASO and iOS App Store features  (screenshots, videos, in-app events, custom product pages) to lift install → trial conversion.

Partner with internal or external creative teams to:
Test new concepts (UGC, explainers, gameplay-style, parent-focused value props).
Keep ads,  App Store / Play Store assets , and in-app first experience aligned.

5. Cross-functional impact
Partner with  product and CRM  to fix key funnel bottlenecks:
Install → trial
Trial → paid
Early retention
Work with CRM on  lifecycle and reactivation  strategies for trial, new subs and at-risk…