Marketer, Digital Marketing

Position: Performance Marketer
ABOUT

THE ROLE

We are looking for a data-driven Performance Marketer to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and Amazon Advertising. You will work directly with 200+ brand accounts across categories, driving measurable ROAS, reducing CAC, and scaling performance across marketplaces and D2C channels.

WHAT YOU WILL DO

• Plan and manage paid campaigns across Google Ads, Meta Ads (Facebook and Instagram), and Amazon Sponsored Ads

• Set up, monitor, and optimize campaigns for traffic, conversions, and ROAS goals

• Conduct audience research, keyword analysis, and competitor benchmarking

• Write and test ad copies, creatives, and landing page elements through A/B testing

• Manage monthly ad budgets efficiently, ensuring spend is allocated toward top-performing campaigns

• Build and present performance reports with key metrics, insights, and recommendations

• Coordinate with content, design, and marketplace teams to align campaign assets

• Stay updated on platform algorithm changes, beta features, and industry trends

WHAT WE ARE LOOKING FOR

• Minimum 3 years of hands-on experience running paid campaigns on Google Ads, Meta Ads, or Amazon Ads

• Proven track record of managing ad spends above Rs. 5L/month and delivering measurable ROI

• Strong understanding of performance metrics: ROAS, CPC, CPM, CTR, CVR, and ACOS

• Proficiency in Google Analytics, Meta Business Manager, and Amazon Seller/Vendor Central

• Experience with remarketing, lookalike audiences, and funnel-based campaign strategies

• Comfort with Excel or Google Sheets for reporting and budget tracking

• Good communication skills to present insights to internal teams and clients

GOOD TO HAVE

• Experience working in a marketplace growth agency or D2C brand environment

• Familiarity with Flipkart Ads, Myntra Ads, or other Indian marketplace ad platforms

• Knowledge of SEO and organic growth to complement paid strategy

• Exposure to international markets such as UAE or Southeast Asia

WHY JOIN US

• Work on live campaigns across 200+ brand accounts in diverse categories

• Fast-paced, high-ownership environment with direct impact on client growth

• Offices in Thanjavur, Bangalore, and Tiruppur

• Be part of a bootstrapped agency that has grown to a 150+ person team