Leasing and Sales Consultant, Bilingual

Location: The Colony, Texas

Department: Onsite Community

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.

As a Bilingual Leasing & Sales Consultant, you'll be the driving force behind occupancy and revenue at your community. This role goes beyond leasing apartments; it's about selling a lifestyle and creating an experience that makes people proud to call Cortland  home . You'll combine proactive sales strategies with exceptional engagement to turn prospects into residents and keep your community thriving.

• Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and Key Performance Indicators (KPIs).
• Actively manage your sales pipeline—follow up promptly, nurture potential residents, and close leases with confidence.
• Use consultative selling techniques to uncover needs, present solutions, and create value that resonates with each potential resident.
• Keep CRM records accurate and up to date for all potential resident interactions.
• Monitor and report on lead activity, conversion metrics, and pipeline health.
• Stay organized and disciplined to ensure timely follow-up and consistent engagement.

• Guide potential residents through the leasing process with confidence and care, making it simple, stress-free, and enjoyable journey that reinforces our brand promise of better living.
• Deliver a concierge-level experience by anticipating needs, offering personalized solutions, and creating memorable interactions.
• Build lasting relationships that inspire loyalty and referrals through exceptional service.
• Represent the community as an ambassador, showcasing not just homes but a lifestyle of comfort, convenience, and premium living.
• Handle objections gracefully, turning challenges into opportunities.
• Establish, manage, and maintain marketing programs and social media presence to attract and retain residents.
• Plan and execute resident events and engagement programs that strengthen community ties.

• Respond to coaching and feedback with agility; implement best practices promptly.
• Adjust sales approach based on market conditions, prospect needs, and leadership guidance.

• Maintain integrity, accountability, and reliability in all aspects of performance.
• Maintain a polished, approachable presence that reflects our premium brand standards in every interaction.

• 6+ months of sales, customer-facing, or performance-driven experience preferred.
• Strong desire to succeed in a goal-oriented, fast-paced sales environment.
• Confident, persuasive, and people-focused with a natural ability to build rapport.
• Coachable and resilient, with a positive attitude and willingness to learn.
• Motivated by targets, results, and earning potential; comfortable being held to goals.
• Organized and disciplined with follow-up, time management, and attention to detail.
• Comfortable learning and using CRM systems to track leads and customer interactions.
• Professional, polished, and approachable with a strong sense of personal presentation.
• Aligns with company values and takes pride in representing a premium brand experience.