Business Development Specialist

Job Details:

Job Location:

CORP - The Colony, TX 75056,

Job Shift: Opening,

TITLE:

BUSINESS DEVELOPMENT SPECIALIST

REPORTS TO:

Business Development Manager

The Business Development Specialist supports new member acquisition across assigned Orange theory Fitness studios by converting qualified leads generated through corporate wellness partnerships and community activation events into booked first visits and membership opportunities. This role focuses on the bottom of the sales funnel, delivering a consistent white glove experience, following established outreach processes and Playbook standards, and working closely with studio sales teams to ensure a seamless handoff from lead to first class to membership.

The Specialist executes established business development initiatives rather than owning partnership strategy, negotiations, budgets, or market planning.

• Prioritize qualified, bottom-of-funnel leads from wellness partners and activation events with the goal of securing a first-class booking and supporting membership conversion.
• Follow established outreach processes to provide a personalized, timely white glove experience to employees of corporate wellness partners.
• Follow established outreach processes to engage activation-event leads, answer questions, overcome booking barriers, and schedule their first class.
• Consistently follow up with assigned leads until a booking, clear disposition, or other next step is documented according to SOPs.
• Coordinate with studio sales teams on booked visits, prospect needs, and timely follow-up to support successful membership closes.

• Use the designated CRM and related systems according to current SOPs and direction, including accurate lead status, activities, notes, and next steps.
• Use the Business Development Playbook and approved scripts to maintain quality and consistency throughout the white glove experience.
• Maintain clean, current records and promptly flag process gaps, lead-routing issues, or barriers to booking.
• Follow approved messaging, membership offers, and escalation procedures; do not independently negotiate corporate agreements.

• Communicate proactively with Studio Managers and sales teams regarding upcoming first visits and qualified prospects.
• Ensure a smooth handoff with relevant lead context so studio teams can deliver the VIP first-visit experience and close memberships.
• Provide a positive, professional and helpful experience that reflects Orange theory Fitness brand standards.

• As scheduled and directed, assist with select activation events, including lead capture, prospect engagement and post-event follow-up. Event participation is a secondary responsibility to lead conversion.
• Track assigned outreach and booking activity and provide regular updates on lead status, appointments booked, show outcomes and membership conversions when available.
• Share recurring lead objections and process improvement opportunities with the Business Development Manager.

• Gain exposure to broader studio leadership responsibilities including sales strategy execution, team development and accountability, scheduling and coverage planning, performance analysis and action planning
• Participate in required Orange theory Fitness training programs and ongoing development
• Demonstrate readiness to assume additional responsibility as business needs evolve
• Participate in 1-2 Orange theory Fitness workouts per week to support brand alignment and engagement

• Maintain a minimum of 30 hours per week.
• Work a flexible schedule, including evenings and weekends as…