Senior Marketing Manager - Americas

Senior Marketing Manager – Americas

Huntsman is seeking a Senior Marketing Manager – Americas supporting the Polyurethanes (PU) Division located in The Woodlands, Texas. This position will report to the Global Marketing Director – PU Elastomers.

The regional marketing manager is responsible for driving strategic marketing leadership and enabling commercial success in the region. This role develops and owns the three-year regional marketing strategy and the segment roadmap, drives market initiatives, and ensures high quality execution of growth programs in close collaboration with sales, product management, innovation, and other cross‑functional partners.

• Develop, articulate, and maintain the three-year regional marketing strategy and segment roadmaps.
• Continually assess regional market dynamics and adopt strategic priorities as needed to deliver sustainable growth.
• Translate global strategic directions into actionable regional plans.
• Identify unmet customer needs and emerging trends to shape innovation priorities.
• Define market‑driven innovation concepts and develop business cases for new opportunities.
• Partner with the innovation and product management teams to prioritize and commercialize new solutions and platforms.
• Drive regional commercial execution plans.
• Develop customer segmentation, target setting, and pricing input to optimize market approach.
• Ensure robust preparation and execution of regional product launches.
• Provide marketing support to strengthen value propositions and drive customer engagement.
• Shape the regional product and customer portfolio strategy in alignment with overall business priorities.
• Partner with product management and sales to define portfolio evolution, rationalization, and focus areas.
• Oversee regional marketing campaigns, content development, trade show presence, and lead generation activities.
• While day‑to‑day execution is driven by the marketing analyst, the regional marketing manager is accountable for results and continuous improvement.
• Ensure continuous monitoring of competitor moves, pricing trends, regulatory developments, and market opportunities.
• Synthesize insights into the strategy and guide the marketing analyst in gathering and reporting intelligence.
• Serve as the regional marketing lead, orchestrating collaboration across sales, technical, supply chain, operations, and finance.

• Bachelor's degree in marketing, business administration, or a related field (MBA preferred).
• Minimum of 12 years of industry experience and a minimum of 10 years of experience in marketing, commercial, and/or business development roles, ideally in B2B environments.
• Demonstrated experience building and executing multi‑year strategies.
• Strong understanding of innovation processes and portfolio management.
• Experience driving commercial initiatives and working cross‑functionally with sales and product teams.

Minimum qualifications:

unrestricted right to work for Huntsman in the United States.

Huntsman is proud to be an equal opportunity workplace and is an affirmative action employer. We provide equal employment opportunities (EEO) to all qualified applicants for employment, without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identification, sexual orientation and/or expression or any other characteristic protected by law in every location in which we have facilities, national or local.