Head of Digital Marketing

Role Overview

We are looking for an experienced  Digital Marketing Head  who can lead, strategize, and scale our digital marketing ecosystem. The ideal candidate should have strong hands-on experience across  performance marketing, SEO, content, social media, design, and analytics , along with the ability to  manage teams, drive results, and align marketing initiatives with business goals .
This role requires a  leader who understands every function deeply , can guide specialists effectively, and take ownership of  growth, brand visibility, and lead generation .

Key Responsibilities

Own and drive the  overall digital marketing strategy  across channels
Lead and manage in-house teams including  SEO, content, performance marketing, social media, design, and video
Plan and oversee  performance marketing campaigns  (Meta, Google Ads, and other platforms)
Guide SEO strategy including  technical, on-page, off-page, local SEO, and generative/AI-driven search optimization
Ensure strong  content, creative, and brand consistency  across all digital and offline touch points
Align marketing goals with  business, sales, and revenue objectives
Define and track  KPIs, dashboards, and performance reports
Drive  lead quality, conversion optimization, and funnel improvements
Collaborate closely with sales, leadership, and external partners
Manage budgets, tools, vendors, and agency relationships
Stay updated with  digital trends, platform changes, and emerging technologies
Build processes, workflows, and best practices for scalability

Core Requirements

5+ years of experience  in digital marketing with hands-on exposure across multiple channels
Strong working knowledge of:
Performance Marketing  (Meta Ads, Google Ads)
SEO  (Technical, On-page, Off-page, Local, Generative/GEO)
Content Marketing & Social Media
Creative & Branding  (working closely with design and video teams)
Proven experience  managing and mentoring digital marketing teams
Strong understanding of  analytics and data-driven decision-making
Hands-on experience with:
Google Analytics 4 (GA4)
Google Tag Manager
Google Search Console
Performance marketing dashboards and reporting tools
Experience scaling  traffic, leads, and revenue through digital channels
Strong communication, leadership, and stakeholder management skills

Good to Have / Bonus Skills

Experience in  education, or service-based industries
Agency Experience
Knowledge of  marketing automation, CRM integrations, and lead management
Experience managing  large websites or multi-location businesses
Exposure to  offline marketing alignment  (print, events, branding)
Certifications in digital marketing, performance marketing, or analytics

Qualifications

Bachelor's degree in  Marketing, Business, Communications, or related field  (preferred)
Advanced digital marketing  certifications  are a plus

What We're Looking For

Strategic leader with a  hands-on mindset
Ability to balance  big-picture thinking with execution
Strong people management and team-building skills
Data-oriented decision maker with business acumen
Passion for growth, experimentation, and continuous learning