Search Engine Optimization Specialist

Switrus Holidays is a Europe tour company based in Thrissur, Kerala, specializing in Europe group tours. Established in 2013, the company has over a decade of experience in organizing group tours to Europe. They offer weekly group departures from major Indian cities, providing premium travel experiences at competitive prices. Additionally, Switrus operates its own land management company in Europe to ensure top-quality service throughout the journey.

Over the years, Switrus Holidays has conducted more than 320 group tours, serving over 30,000 passengers. Their offerings include a variety of international tour packages to various destinations The company emphasizes crafting transformative journeys through innovation and sustainable practices, aiming to empower travelers to explore Europe authentically.

Current Branches:

- Bangalore

Chennai

Mumbai

Hyderabad

Delhi

Kolkata

Ahmedabad

Kerala

Germany

INSTAGRAM LINK

FACEBOOK LINK

LINKEDIN

SEO Specialist JD as follows:

- The ideal candidate will have strong knowledge of search engine algorithms, keyword research, on-page and off-page optimization, and technical SEO best practices.

Key Responsibilities

#Develop and execute comprehensive SEO strategies

#Conduct keyword research and competitive analysis

#Optimize website content, landing pages, and blogs

#Perform technical SEO audits and fix issues

#Build high-quality backlinks through ethical link-building strategies

#Monitor and analyze website performance

#Improve website speed, mobile optimization, and Core Web Vitals

#Collaborate with content, design, and development teams

#Track and report SEO performance metrics

#Required

Skills & Qualifications

#Technical Skills

#Strong understanding of search engine algorithms (especially Google)

Experience with SEO tools such as:

* Google Analytics

* Google Search Console

* Knowledge of on-page SEO (meta tags, schema markup, internal linking)

* Technical SEO (site architecture, crawling, indexing, XML sitemaps, robots.txt)

* Experience with CMS platforms (e.g., Word Press)

* Understanding of HTML, CSS, and basic Java Script

* Content & Off-Page SEO

* SEO-friendly content strategy and optimization