Regional Manager

Regional Manager – Netherlands
Ideally located in Noord-Brabant or Limburg, Netherlands.

THE GOAL
The aim of a Regional Manager position is to act as the link between the Kelly Deli back office, retail partners, and our points of sale. This position is responsible for managing and developing a portfolio of points of sale to ensure operational excellence throughout the network. Reporting to the Head of Regional Management, you will be focused on driving like‑for‑like sales performance and building consistently strong relationships with both franchise partners and retail stores that we operate within.

Using internal tools and resources, you should have an acute business acumen when it comes to analysing stats and figures, identifying weak areas, and sensing opportunities for growth and improvement within your allocated region.

WORKING RELATIONSHIPS

Department – Regional Management

Reporting to – Head of Regional Management

Direct reports – None

External and internal relationships – Franchise Partners, Retail Partners, Head of RM, Country Manager, Quality, Marketing, Finance, Partnership, Owned Kiosks

TRAVEL INVOLVED
80% of the time will be based in the field supporting points of sale – travel by car, train, and plane may be required at any time. Depending on the geography of your region you may stay one or two nights per week away from home.

WHAT YOU DO:

Guarantee performance delivery of individual points of sale in your region

Coach and support your region of franchise partners to operate in the most cost‑efficient way possible and to deliver maximum profitability for their business

Implement company policy, quality standards, group marketing initiatives, as well as the regulatory and legal procedures in the region

Ensure information is clearly communicated between Kelly Deli head office and sales outlets, giving meaning to the objectives and plans commercial/marketing/quality

Ensuring customer satisfaction of our consumers is key and is at the heart of point of sale actions

Be the key contact for the retailer at local and regional level

Responsible for the renewal of existing contracts with the retailer

Be a source of information on new retail concepts, developments in the retail sector and competitors

Be a brand ambassador for Kelly Deli, representing the business

DRIVING PERFORMANCE

Drive sales revenues by detailed management of all kiosk KPIs, including:

L4L performance metrics – total revenue

Range/variety analysis and correct product mix implementation

Waste management to maximise product availability

Track TOP 20 best sellers availability

Production plan usage and product plan compliance

Average transactional value

Marketing campaign participation results 90%

Check quality of products (visual and weight)

Check respect of the recipes (weight) to control COGS

Control hygiene basics rules during visits

Establish proactive sales activities in all kiosks within the region such as 2 tastings per day, high levels of customer interaction at all times, and create a sales training programme for partners

Organise internal sales competitions to increase partner engagement of sales measurement and activities

Ensure all franchise partners have completed sales and customer experience and tasting training on the e‑learning platform

RETAIL RELATIONSHIP MANAGEMENT

General business updates with retail partner management to define the overall picture, sales, marketing, quality, NPD, company initiative, and action plan of the kiosk and retailer issues

Conduct one–two retailer business reviews per year per retailer and create a follow‑up action plan

Be the Sushi Daily brand representative at the local level with the retailer

Communicate important updates, performance success, and marketing plans

Work closely with our retailers to ensure and protect brand consistency at all levels

FRANCHISE PARTNER RELATIONSHIP MANAGEMENT

Ensure you visit each of your franchise partners once a month

Record each visit in GEMBA

Gain the trust of our franchisees and ensure their job satisfaction

Coaching franchise partners on how best to optimise their business and help them create action plans to impact their performance

Assure the respect of the global contract…