Growth marketer, Digital Marketing

About shift
shift builds and runs the skilled contributor networks behind embodied AI training data — the annotators, QAs and reviewers who label, segment and quality-check the video that robotics models learn from. We've paid out over $15M to 25,000+ contributors across 15+ countries.

The role
You own the funnel that brings in annotators and QAs who can actually pass our bar - from the first ad someone sees to their first accepted task.

You'll draft the creatives, run the campaigns, and own the numbers behind them. Not brief an agency: write the copy, build the audience, launch, read the data, and decide what to scale and what to switch off.

The hard part isn't volume. Anyone can buy signups. A channel that delivers cheap registrations who fail assessment is worse than no channel at all - you'll be measured on qualified, active annotators and what they cost.

What you'll do
Draft creatives and acquisition angles yourself - ads, landing pages, community posts, outreach copy - and iterate on performance, not taste
Run acquisition campaigns across Meta, Instagram, Reddit, Discord and technical communities, Linked In, job boards, and anything else you can prove works
Own the budget end to end: targeting, allocation, ROI, CAC, payback - and the call to kill a channel that isn't returning
Own conversion through the full funnel - signup, assessment, activation, first task - and find where qualified people are dropping out
Run lifecycle and reactivation: move strong candidates through assessment, and re-engage contributors when new projects launch
Treat community as a channel, not an afterthought:
Discord, Reddit, creator partnerships, training institutes and technical networks
Own the metrics that matter: cost per qualified annotator, signup-to-assessment conversion, assessment pass rate by source, time to activation, first-task completion, repeat contribution and LTV by channel and geography

What we're looking for
You've personally run acquisition for a marketplace, gig platform, contributor network or recruitment funnel - hands on
You draft your own creatives and copy, and they sound like a person rather than a campaign
Strong on Meta; comfortable across Instagram, Reddit, Linked In, X, Google or job boards
You've owned a budget and been accountable for ROI, CAC and payback — and you can tell us about a channel you shut down and why
Analytically comfortable with spreadsheets and dashboards
You move without waiting for permission or a full brief. New projects create demand for very specific contributor profiles on short notice - you'll need to find the audience, launch, and read the result quickly

Particularly relevant experience
Gig, freelancer, contractor or expert-network platforms
Data annotation, AI training data, or crowd sourcing
Recruitment or talent-acquisition marketing
Multi-geography acquisition, especially India and Southeast Asia
Paid social at scale, particularly Meta
Landing page and conversion optimisation