Member Engagement Director; Parrish​/Titusville

Member Engagement Director (Parrish/Titusville)

Come join us as a Director of Member Engagement & lead our new Partnership with Parrish Health and Fitness Center!

This position will serve as the Member Engagement Director over our Titusville YMCA Family Center and the Parrish Health & Fitness partnership. Interested in learning more? Apply today!

The Member Engagement Director provides strategic leadership and sets the engagement strategy for the Family Center(s). The role is accountable for growth across acquisition, retention, and delivery of high‑quality service, defining the vision and goals, building a data‑driven plan and budget, and aligning people, programs, and processes to deliver measurable results. The Director leads the Member Engagement department through managers and supervisors, develops key staff, establishes a KPI framework and continuous‑improvement loop from member insights, and partners across departments to create a consistent, high‑value member journey that advances both mission impact, retention, and revenue outcomes.

• Bachelor’s degree in business administration, marketing, or a related field or equivalent experience required.
• Minimum of 5 years of experience in Business‑to‑Consumer sales preferred, with at least 2 years in a senior sales management role required.
• Demonstrated success in developing and executing sales strategies that achieve notable revenue growth required.
• Strong leadership skills, with experience managing and developing high‑performing sales and/or engagement teams required.
• Excellent strategic thinking, analytical, and problem‑solving abilities required.
• Experience with sales forecasting, budgeting, and financial analysis essential.
• Proficiency in Salesforce or similar CRM software, data analysis tools, and Microsoft Office Suite required.

• Set the member engagement strategy and growth plan for acquisition, retention, and service quality; translate vision into annual/quarterly goals, tactics, and KPIs for the department and in alignment with Family Center and Association goals.
• Lead department execution through managers and supervisors; implement best‑in‑practice standards, coaching to deliver consistent member engagement experiences across all shifts and touchpoints.
• Own the sales/engagement pace at the Family Center level: establish KPI dashboards, including traffic, tours, conversion, referrals, onboarding, and retention; review pipeline health and follow‑up cadence and drive corrective action plans.
• Manage relationships across key departments such as Wellness, Aquatics, Youth, Marketing, and Business Operations to integrate programs, promotions, and campaigns that elevate member value and participation.
• Set standards for tours and enrollment quality and ensure capacity, enablement, and coaching are in place to improve conversion and referral generation.
• Direct the member‑insights feedback loop: ensure timely member communication, rapid service‑recovery decisions, and implementation of quick wins that deepen relationships and improve experience.
• Guide access‑control policy and compliance from check‑in expectations, exception auditing, and hold leaders accountable for front‑of‑house readiness and consistency.
• Manage budgets and labor plans for Member Engagement; forecast, monitor, and adjust to achieve growth and cost targets; steward materials/collateral spend within guidelines.
• Develop people and create a positive performance‑driven culture: set performance expectations, coach leaders, facilitate trainings and staff meetings, and ensure career development and succession planning in alignment with Association HR and leadership expectations.
• Philanthropy & community partnership: collaborate with Association development/marketing to activate campaigns and community relationships; support fundraising initiatives and represent the Y externally to advance mission and membership.
• May provide strategic oversight to multiple Family Centers, ensuring alignment to engagement strategy, consistency of standards, and shared best practices.
• Report performance to Association and Family Center leadership, providing…