Trade Marketing Manager

Full job description

Job Title:

Trade Marketing Manager – UK & EU

Department:
Marketing

Reports to:

Head of Marketing / Commercial Director

Scrub Daddy UK is looking for an ambitious and commercially minded Trade Marketing Manager to lead trade marketing strategy across the UK and EU. This is a newly created role with a key focus on driving in-store and online execution, strengthening retailer partnerships, and translating brand strategy into best-in-class shopper marketing initiatives.

You will act as the vital link between Brand Marketing, Sales, and Retail partners, ensuring Scrub Daddy stands out at every point of purchase.

• Develop and execute a comprehensive trade marketing strategy for UK and EU markets, aligned with brand and commercial objectives
• Own the trade marketing calendar across key retailers, channels, and markets
• Identify growth opportunities through shopper insights, retail trends, and category analysis
• Lead the planning and execution of in-store, online, and omnichannel activations (POS, promotions, seasonal campaigns, launches)
• Create compelling shopper marketing toolkits for retailers and distributors
• Ensure flawless execution across physical retail, ecommerce, and marketplace platforms

• Partner closely with Sales, Brand, and Supply Chain teams to support sell-in and sell-through initiatives
• Act as the trade marketing lead in key customer meetings, pitches, and range reviews
• Support EU distributors with trade marketing guidance, assets, and best practices

• Track, analyse, and report on campaign performance, ROI, and promotional effectiveness
• Use shopper, category, and retailer data to optimise future activity
• Share insights and recommendations with internal stakeholders

• Manage the trade marketing budget effectively, ensuring strong return on investment
• Brief and manage external agencies and suppliers where required

• Proven experience in trade marketing, shopper marketing, or commercial marketing (FMCG preferred)
• Strong understanding of UK retail
• Extensive experience in market data analysis and presentation
• Experience working cross-functionally with Sales and Brand teams
• Commercial mindset with strong analytical and presentation skills
• Excellent communication and stakeholder management abilities
• Experience working across EU markets or with international distributors
• Category management or shopper insight experience
• Familiarity with major UK grocery, DIY, or general merchandise retailers

• Highly organised with the ability to manage multiple projects simultaneously
• Creative thinker with a strong eye for executional detail
• Hands-on, proactive, and comfortable in a fast-growing brand environment
• Confident, collaborative, and relationship-driven

• Be part of a fun, fast-growing, globally recognised brand
• Opportunity to shape and own a brand-new role
• High visibility and impact across UK and EU markets
• Collaborative culture with room to grow and innovate