Business Development & Brand Outreach Coordin
Listed on 2026-01-12
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Healthcare
Healthcare / Medical Sales
Business Development & Brand Outreach Coordinator
The Business Development & Brand Outreach Coordinator is responsible for increasing patient volume and strengthening Cleaver Dermatology & Aesthetics’ relationships with both referring providers and the local community. This role bridges the gap between clinical outreach and consumer marketing — representing the practice’s dermatologic, surgical, and aesthetic services with professionalism, brand alignment, and measurable impact.
The coordinator serves as a visible ambassador for the practice, educating physicians, businesses, and the public about the group’s offerings, while ensuring a positive and consistent brand presence across North Georgia communities.
Key Responsibilities- Build and maintain relationships with dermatologists, primary care providers, OB/GYNs, plastic surgeons, medspas, and other key referral sources.
- Conduct regular office visits to provide updated referral materials, introduce new providers, and gather feedback.
- Educate referral partners on the group’s medical, surgical, and cosmetic dermatology services and referral process.
- Track referral trends and provide monthly reports to management on growth opportunities and outreach results.
- Promote cosmetic and aesthetic services (e.g., injectables, skincare, laser treatments, body contouring) through local partnerships, events, and digital collaborations.
- Represent the practice at community functions, chamber of commerce meetings, health fairs, and beauty events.
- Coordinate in-office open houses, patient appreciation events, and promotional campaigns in collaboration with the Marketing Coordinator.
- Identify co-branding or sponsorship opportunities with local businesses and wellness partners aligned with the practice’s brand.
- Partner with the marketing team to develop targeted outreach materials for both medical and aesthetic audiences.
- Capture community engagement content (photos, testimonials, event highlights) for social media and newsletters.
- Ensure brand consistency in all external communications and event presentations.
- Maintain an organized CRM or outreach database to log provider visits, event participation, and outcomes.
- Provide detailed monthly summaries highlighting referral data, outreach metrics, and ROI analysis.
- Collaborate with leadership to adjust outreach strategies based on performance metrics and seasonal marketing goals.
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
- 2‑4 years of experience in medical marketing, aesthetics, or physician relations (dermatology or medspa experience preferred).
- Excellent verbal and written communication skills with strong interpersonal presence.
- Knowledge of dermatology, cosmetic procedures, and skin health services.
- Organized, self‑motivated, and comfortable managing travel between clinic locations.
- Growth in new patient referrals (medical and aesthetic).
- Increased engagement from referring offices and community partners.
- Attendance and conversion success from outreach events.
- Enhanced visibility and reputation of Cleaver Medical Group Dermatology across target markets.
Seniority level:
Entry level
Employment type:
Full‑time
Job function:
Business Development and Sales
Industries:
Medical Practices
Base pay range: $20.00/hr - $20.00/hr
This range is provided by Cleaver Dermatology & Aesthetics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
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