Digital Content Specialist

Responsibilities

• produce high-quality digital content for UToledo Health on behalf of the Office of University Marketing and Communications
• promote UToledo Health and contribute to new patient acquisition, patient retention and education, reputation management, and brand awareness and affinity
• script, pre-production planning, record and edit digital video and audio
• assist with the organic social media strategy of the University and UToledo Health
• lead the creation of written content, video, podcasts, websites, email and other marketing materials
• elevate an issue on social media to UToledo leaders for a response and provide advice on the best ways to engage in social media conversations under the direction of the Director for Digital Media
• collaborate with marketing team members to produce impactful content

• Bachelor’s degree in communications, public relations, marketing, video production or digital communications
• Skilled with video and audio, lighting, and related equipment
• Adobe Photoshop, Adobe Premiere, Adobe After Effects, Adobe Audition, and related creative software
• Location and studio lighting experience preferred
• Demonstrated experience in communicating news and information — including complex scientific, medical and research subjects — to a layperson audience
• Strong writing skills ranging from video scripts and news stories to tweets and headline writing
• At least two (2) years of experience in video production
• Portfolio of video production experience