Program Quality & Readiness Leader

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Function:
Marketing

Audience:
Experienced Professional

Work Arrangement:
Hybrid

Requisition

Job Band
: 4B

HR Rep: Olivia Hasenwinkle

The Program Quality & Readiness Leader is accountable for ensuring Owens Corning’s roofing strategies move from concept to fully enabled, executable, and scalable market solutions. This role provides end-to-end ownership for aligning forward-looking market strategy (insurance, warranty, field technical, and quality assurance) with roofing program capabilities, stewardship, and field enablement, translating emerging market and competitive trends into repeatable, clear, executable program solutions.

This leader safeguards credibility, reduces risk, and strengthens Owens Corning’s differentiation. Acting as a senior integrator across Strategic Marketing teams and Sales, this role aligns strategy to execution, eliminates fragmentation, and establishes disciplined operating rhythms and decision frameworks across the program lifecycle. Through proactive evaluation of market shifts, contractor needs, and performance insights, the Program Quality & Readiness Leader enables sustainable growth by reinforcing contractor trust and driving long-term enterprise value.

Reports to: Downstream Market Growth Director

Span of Control: 2 direct reports, team size of 13

• Support the Strategy Team and stakeholders in assessing market signals, program performance, and risks, recommending actions to protect program integrity and customer outcomes.
• Partner with the Contractor Engagement Team to track market and competitive dynamics and contractor feedback, identify threats, and drive timely program, policy, or enablement updates.
• Synthesize insights across Strategic Marketing, Sales, and Operations to scale standards, expand into adjacent segments, and shape Components Loyalty Program strategy, feeding inputs into program evolution, warranty strategy, and go-to-market decisions.
• Advance program capabilities by supporting cross - functional partners to define needs, standards, and operating rigor, leveraging Roofing program learnings to accelerate adoption and execution.
• Steward core offerings by balancing innovation with disciplined evaluation to ensure initiatives are scalable, sustainable, and aligned to Roofing Strategy and adjacent growth priorities.

• Partner with Strategy to assess insurance-driven growth markets and carrier trends, understanding homeowner cost impacts and contractor capacity to enable compliant, high-quality roofing installations at scale.
• Translate insurance and regulatory signals into differentiated go-to-market strategies for contractor programs, warranties, and supporting platforms that improve the in-home value story and remove friction from insurance-funded reroofing.
• Align cross-functional to deliver a coordinated insurance-market play, integrating contractor enablement, claims support workflows, and system requirements, documentation standards, and customer communications for effective in-market execution.
• Define insurance-market readiness criteria for contractor programs and warranty offerings, including success metrics, decision rights, and governance to support disciplined program introduction and lifecycle management.
• Collaborate across Strategic Marketing to shape value propositions that connect Owens Corning system performance to insurer and homeowner outcomes, owning insurance strategy elements and program execution tied to the initiative.
• Lead cross-functional planning to ensure insurance-related program and warranty initiatives are fully enabled and operationally viable (training, tools, documentation…