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Associate Brand Manager

Job in Toledo, Lucas County, Ohio, 43614, USA
Listing for: Colonial Group
Full Time position
Listed on 2026-10-12
Job specializations:
  • Marketing / Advertising / PR
    Marketing Management, Marketing Strategy, Digital Marketing, Product Marketing
Salary/Wage Range or Industry Benchmark: 65000 - 90000 USD Yearly USD 65000.00 90000.00 YEAR
Job Description & How to Apply Below

The
Associate Brand Manager supports and owns day-to-day management of assigned Retail and E-Commerce portfolios, while developing the skills and business acumen necessary for broader brand leadership responsibilities.

RESPONSIBILITIES
  • Own day-to-day marketing support for assigned Retail and E-Commerce portfolios while partnering with the Senior Manager, Brand Marketing on business priorities and growth opportunities.
  • Develop recurring portfolio performance reviews, analyzing business results, campaign effectiveness, and marketplace trends to identify opportunities and risks.
  • Support annual brand and portfolio planning, including objective setting, opportunity identification, prioritization, and development of growth initiatives.
  • Lead post-launch performance reviews and recommend actions to improve future commercialization and activation efforts.
  • Support development and execution of marketing programs across retail, digital, e-commerce, content, and customer-facing channels.
  • Partner with agencies and external vendors to execute campaigns, content development, and activation plans.
  • Support commercialization activities for new products, portfolio initiatives, and growth programs, ensuring effective execution across cross-functional partners.
  • Monitor campaign and e-commerce performance metrics and recommend opportunities to improve visibility, engagement, and conversion.
  • Partner with Sales, Channel Marketing, Product, NPD, PMO, and external partners to support execution of key business priorities.
  • Monitor customer, competitor, shopper, and marketplace trends to identify implications for assigned portfolios.
  • Maintain marketing materials, content, and selling resources that support customer-facing teams and commercialization efforts.
  • Build strong cross-functional relationships through ownership, responsiveness, and consistent follow-through.
REQUIREMENTS & QUALIFICATIONS
  • Bachelor's degree in Marketing, Business, Communications or related field
  • 2-4 years of experience in marketing, product marketing, brand marketing, channel marketing, demand generation, sales support, communications, or related disciplines
  • Strong project management, organization, follow-through, and attention to detail
  • Analytical mindset with the ability to interpret marketing, business, and marketplace data
  • Effective written, verbal, and visual communication skills
  • Proficiency with Microsoft Office and comfort learning marketing technology platforms, content systems, and reporting tools
  • Experience supporting cross-functional initiatives, campaign execution, product launches, creative development, or commercial support preferred
  • B2B, food service, tabletop, hospitality, housewares, consumer products, retail, or distribution industry experience preferred
COMPETENCIES FOR SUCCESS
  • Take Control
    : ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
  • Be Engaged & Committed
    : lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
  • Be Accountable
    : hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
  • Continuous Improvement Mindset
    :
    Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.
Position Requirements
10+ Years work experience
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