Lead – Northern Sales

• Develop and execute the Northern sales strategy aligned with Master of Malt Trade's wholesale growth objectives
• Drive revenue growth across key accounts and new prospects in the region
• Maintain ownership of the regional commercial picture, including forecasting, investment decisions and ROI
• Track and report on commercial performance, proactively identifying risks and growth opportunities
• Identify new segments, partnerships and routes to market within the trade
• Manage a base of key accounts and prospects for the Northern territory for Master of Malt Trade.
• Represent Master of Malt Trade at Northern based industry events and trade shows, expanding our network and influence
• Work closely with Marketing, Buying and Operations to execute product launches, promotions and commercial initiatives across the trade channel
• Lead and inspire a team of Partner Managers, ensuring clear ownership of KPIs and commercial targets
• Foster an entrepreneurial, agile and customer-focused culture within the team
• Provide coaching, mentoring and development to help team members reach their full potential
• Run regular one-to-ones and team sessions, providing clear feedback, recognition and support

• Strong commercial leadership experience within the UK spirits or drinks industry
• Proven on-trade account management experience in the North with strong knowledge of key industry players
• Experience developing and executing sales or channel strategies in the North
• Strong numerical and commercial acumen, including forecasting, financial analysis and P&L ownership
• Ability to build value with stakeholders at all levels, including senior decision-makers
• Excellent negotiation and relationship-building skills
• Experience launching new products in the spirits category in the North is advantageous
• Knowledge of fine, rare or craft spirits is highly desirable
• Confident presenting insights, trends and commercial plans
• Strong IT skills (Google Suite or equivalent)
• WSET qualification desirable
• Full UK driving licence required (this is a field-based role with regular travel)
• Experience working the other side of the bar is a bonus.

Demonstrates strong commercial leadership and account management skills within the UK spirits industry, with a focus on driving revenue growth and executing sales strategies. Capable of fostering a customer-focused culture while providing coaching and development to team members.

• Commercial Leadership Experience
• On-Trade Account Management
• Sales Strategy Development
• Numerical and Commercial Acumen
• WSET Qualification

• Forecasting
• Financial Analysis
• P&L ownership
• Negotiation Skills
• Product Launch Experience
• Relationship Building
• Market Analysis
• KPI Management
• Commercial Performance Tracking
• Stakeholder Engagement

• Team Leadership
• Coaching and Mentoring
• Communication Skills
• Customer Focus
• Agility

• WSET Qualification
• Full UK Driving Licence

• UK Spirits Industry
• Drinks Industry
• Key Industry Players
• Fine Spirits
• Rare Spirits
• Craft Spirits
• Trade Channel
• Commercial Initiatives
• Market Segmentation
• Trade Shows

• Google Suite