Alternative Model Specialist

Enterprise Content Strategist (Blue Cross and Blue Shield of Kansas)

Blue Cross and Blue Shield of Kansas is looking to add to our Strategic Engagement team and has an opportunity for an Enterprise Content Strategist. This position is responsible for shaping, guiding, and executing enterprise-level communication strategies that articulate and advance the organization’s long-term vision, strategic priorities, and transformation agenda. The Enterprise Content Strategist serves as a strategic advisor, integrator, and galvanizer, translating complex business intelligence and strategy insights into clear, compelling narratives that drive alignment, engagement, and action across the organization.

Working closely with executive and senior leadership and key functional partners, this role ensures enterprise strategy is communicated consistently, meaningfully, and with measurable impact across all audiences. The position reports to the Director, Strategic Engagement.

"This position is eligible to work hybrid or onsite in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment."

• Family Comes First
  :
  Total rewards package that promotes the idea of family first for all employees.
• Professional Growth Opportunities
  :
  Advance your career with ongoing training and development programs.
• Dynamic Work Environment
  :
  Collaborate with a team of passionate and driven individuals.
• Trust
  :
  Work for one of the most trusted companies in Kansas.

$85,600 - $107,000 (Exempt Grade 16). Blue Cross and Blue Shield of Kansas offers competitive compensation with a good‑faith estimate based on the candidate’s skills, education, experience, and training. The range may vary above or below the stated amounts.

• Lead the development and execution of the holistic enterprise content and communication strategy that reinforces enterprise priorities, strategic work, and long‑term objectives.
• Translate strategic plans, data insights, and market intelligence into high‑impact content such as thought leadership pieces, executive briefs, enterprise reports, strategic dashboards, and enterprise storytelling campaigns.
• Partner with senior leaders to craft presentations, vision narratives, and organizational messages that clarify direction, build trust, and mobilize action.
• Define and manage content frameworks and messaging architecture to ensure cohesive, consistent strategic communication across departments and channels.
• Act as a key communication strategist translating confidential strategic plans into employee‑facing actionable insights, ensuring alignment between strategy formulation and strategy execution.
• Collaborate with analytics and intelligence teams to synthesize insights into clear, actionable recommendations for executives and senior management.
• Develop and manage strategic communication plans and content for enterprise initiatives, including organizational change, innovation efforts, and major business priorities.
• Identify opportunities for organizational storytelling and leadership development that enable and activate the company’s transformation to a more strategic, adaptable culture.
• Establish clear success metrics for internal‑facing strategic communications and continuously refine approaches based on engagement analytics, feedback, and organizational outcomes.
• Benchmark against industry best practices in communications, change management, and strategic storytelling to continuously raise the quality and influence of internal and external messaging.

• High school diploma or equivalent required;
  Bachelor’s degree in Strategic Communications, Journalism, Business Strategy, or related field preferred. In lieu of a degree, an additional 3 years of relevant experience required.
• Minimum of 5 years of progressive experience in corporate communications, strategy, or organizational development, with demonstrated ability to synthesize complex data and strategy into executive‑level content.

• Understanding of the interconnections of enterprise initiatives and effectively translating complex strategies…