Director, Cloud Data Platform Product Marketing
Listed on 2025-12-27
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IT/Tech
Business Systems/ Tech Analyst, Data Analyst, Data Security, Data Science Manager
Position
Director, Cloud Data Platform Product Marketing
LocationRemote
TeamPortfolio Marketing
Reports toVP, Portfolio Marketing
About AlteryxAlteryx is an AI‑ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. For more than 20 years, over 8,000 customers have trusted Alteryx to connect, clean, and automate enterprise data—no coding required—delivering the analytics, workflows, and business logic that power insights and operational decisions. Today, we’re extending that trusted foundation into the AI era, helping organizations operationalize intelligence across every cloud data ecosystem.
Responsibilities- Lead Portfolio & GTM Strategy – Own and drive the global go‑to‑market strategy for Alteryx’s Cloud Data Platform, positioning Alteryx as the intelligence layer that operationalizes context and workflows across modern cloud ecosystems.
- Define and drive category messaging – Help define and evangelize Alteryx’s category within the cloud data ecosystem, reinforcing the Intelligent Enterprise narrative and our leadership in AI‑Powered Analytics.
- Drive Positioning, Messaging, and Narrative – Develop and maintain category messaging, compelling positioning and messaging for CDP solutions, ensuring clear differentiation and consistent storytelling across marketing, sales, partners, and customer‑facing teams.
- Own the CDP Marketing Plan & Pipeline Targets – Build and execute the CDP marketing plan, including campaigns, plays, KPIs, and pipeline targets, partnering closely with Demand Gen and Revenue Operations to measure impact.
- Lead Strategic Partnerships with Cloud Data Platforms – Collaborate with the Partner organization to create and execute co‑marketing strategies with Snowflake, Databricks, Google Cloud, and other ecosystem partners.
- Cross‑Functional Leadership – Partner with core PMM and Product teams to influence roadmap and release plans while enabling Sales, Partners, and Customer Success with the positioning, content, and tools needed to win CDP‑related deals.
- Market Insights & Competitive Intelligence – Serve as the internal expert on cloud data platforms and AI‑powered analytics, translating market and competitive trends into recommendations that shape product strategy and GTM execution.
- 10+ years of Product Marketing, GTM Strategy, or Solutions Marketing experience in cloud, data, analytics, or AI.
- Deep familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure).
- Experience owning GTM strategies, pipeline targets, and cross‑functional product launches.
- Strong narrative development skills – able to translate technical concepts into compelling stories.
- Ability to orchestrate across Product, Partner, Sales, and Customer Success.
- Experience with AI/ML technologies and modern data architectures strongly preferred.
- Defined the category:
Alteryx as the intelligence layer for cloud data platforms. - Unified the story:
Context + workflow + AI‑powered analytics. - Built the plays:
End‑to‑end GTM motions with partners. - Enabled the field:
Clear, winning messaging and competitive differentiation. - Driven growth:
Real pipeline, adoption, and expansion tied to CDP motion. - Earned trust: A go‑to strategic leader across Product, Sales, Partner orgs, and the executive team.
- Work alongside passionate, smart people who challenge themselves and support each other.
- Move fast, iterate, and focus deeply on impact.
- Shape how we communicate to customers and go‑to‑market in a rapidly growing analytics category.
- Benefit from equitable pay, inclusive culture, and the ability to bring your authentic self to work.
- BA/BS degree required; advanced degree (MBA or similar) a plus.
- Willingness to travel (~50%) for customer meetings and events, partner engagements, and internal meetings.
- Comprehensive benefits including health, retirement, wellness, and generous time off.
Alteryx is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and…
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