Senior Marketing Strategist

Join to apply for the Senior Marketing Strategist role at Blue Cross and Blue Shield of Kansas

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Join to apply for the Senior Marketing Strategist role at Blue Cross and Blue Shield of Kansas

This range is provided by Blue Cross and Blue Shield of Kansas. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$83,280.00/yr - $99,000.00/yr

The Senior Marketing Strategist is a liaison between the marketing team and sales/product partners. Work is 60% strategic, 40% transactional. The SMS develops and maintains strong relationships with clients, understands their needs, objectives & expectations. The SMS autonomously manages multiple, complex clients and campaigns (size & volume). The SMS works with internal teams (creative, media, digital) to develop campaign concepts, strategies, tactics and timelines.

The SMS makes strategy and budget recommendations (~1M oversight), develops and oversees the execution of campaigns, ensuring they are delivered on brand, on time, on budget - and meet stated goals and objectives. The SMS tracks and analyzes performance using various metrics and analytics tools and uses data-driven insights to optimize current and future strategies. The SMS stays informed about industry trends, market developments and competitor activities.

The SMS negotiates contracts and agreements with vendors and manages administrative aspect of the work including contract renewals and billing. The SMS may manage Marketing Coordinator(s) and can act as a delegate for the Strategic Marketing Manager when unavailable.

“This position is eligible to work onsite, remote or hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.”

Why Join Us

• Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.
• Family Comes First:
  Total rewards package that promotes the idea of family first for all employees.
• Professional Growth Opportunities: Advance your career with ongoing training and development programs.
• Dynamic Work Environment: Collaborate with a team of passionate and driven individuals.
• Trust: Work for one of the most trusted companies in Kansas
• Flexibility: options to work onsite, hybrid or remote available
• Balance: paid vacation and sick leave with paid maternity and paternity available immediately upon hire
• Inclusive Work Environment: We pride ourselves on fostering a diverse and inclusive workplace where everyone is valued and respected.

Compensation

$83,280 - $99,000 annually

Exempt 16

• Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training.
  
  The range may vary above or below the stated amounts.

What you’ll do

• Marketing Strategies: Develops/recommends comprehensive program/product level marketing strategies designed to promote health insurance products and services, aligning with company goals and market trends.
• Market Research: Understands and leverages market analyses to identify opportunities, competitive landscape, and consumer behaviors - to inform marketing strategies.
• Project Management: Manages the execution of marketing campaigns from start to finish. Ensures projects are delivered on time, within scope, and within budget.
• Content Management: Collaborates with internal teams to create compelling and compliant marketing content that resonates with target audiences.
• Performance Analysis: Monitors and analyzes the performance of marketing programs, using data-driven insights to refine strategies and improve ROI.
• Budget Management: Develops/recommends marketing spend to deliver on…