Senior Product Associate

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Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you! This job posting is for a current vacancy.

• Product Strategy & Roadmap
  • Develop and manage strategic product roadmaps for Livewell, Refine, and Restore, ensuring alignment with organizational objectives and market trends.
  • Lead annual and quarterly refreshes of product portfolio strategies, incorporating customer insights, competitive intelligence, and stakeholder feedback.
  • Identify and assess new opportunities (clinical technology, partnerships, features) and oversee the product development process to ensure ROI and value creation.
• Product Development & Launch
  • Own the end-to-end product development lifecycle, including business case creation, financial modeling, resource planning, and operationalization for new products and enhancements.
  • Coordinate cross-functional teams (Operations, Marketing, Sales, Finance, Clinical) to deliver successful product launches and ongoing improvements.
  • Ensure all launches are supported by robust go-to-market plans, training, and stakeholder engagement.
• Client Experience & Engagement
  • Deeply understand client segments, needs, and behaviors through data analysis, surveys, and direct engagement with front-line teams.
  • Continuously evolve the client journey, partnering with Operations to identify new opportunities for engagement, retention, and satisfaction across all service lines.
• Performance Management & Reporting
  • Analyze financial, operational, and sales/marketing performance to identify opportunities for growth, profitability, and improved client outcomes.
  • Lead monthly and quarterly product portfolio performance reviews, including CSAT and competitor reports, and present findings.
• Market & Competitive Intelligence
  • Conduct ongoing market research and competitor analysis to inform product strategy, pricing, and positioning.
  • Stay abreast of emerging trends in health, wellness, and primary care through independent research, industry events, and networking.
• Pricing & Commercial Strategy
  • Develop and evaluate pricing strategies in partnership with Finance & Analytics, ensuring competitiveness and alignment with business objectives.
  • Collaborate with Sales and Marketing to ensure cohesive market positioning and messaging for all products and services.
• Operational Excellence & Collaboration
  • Foster cross-functional alignment and healthy tension between business owners and operations leads to balance growth and operational priorities.
  • Support local marketing initiatives and event participation, leveraging campaign codes and best practices to track ROI and drive new client acquisition.
  • Contribute to ongoing process improvements, including digital adoption, workflow management, and service level alignment across teams.

• Bachelor’s or Master’s degree in Business, Health Sciences, or a related field.
• 3–5 years of experience in product or brand management, healthcare, management consulting, or a related area.
• Strong organizational skills and ability to deliver results independently and collaboratively.
• Data-driven mindset with the ability to translate analysis into actionable recommendations.
• Comfortable working in ambiguous environments and skilled at collaborative problem-solving.
• Adaptability to shifting business priorities and evolving organizational structures.
• Excellent communication skills, both written and verbal.
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).

This is a full-time, hybrid role (three days in office), primarily scheduled during business hours Monday through Friday.

Position Pay Range

$73,699.00 - $ CAD annually

Pay will be determined based on an analysis of the selected candidate's experience and qualifications within the role's compensation grade. Medcan's compensation ranges are determined by a combination of required qualifications and skills, market value, and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation…