Senior Sales Planning and Strategy Manager

Senior Sales Planning and Strategy Manager

North York, ON

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as Made Good and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough.

But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

The Sr. Sales Strategy Manager translates Canadian business priorities into clear commercial strategies and actionable plans, connecting Sales with key cross-functional partners to drive execution. This role owns assigned channels and commercial priorities from strategy through execution. The Sr. Sales Strategy Manager partners cross-functionally with Marketing, Revenue Growth Management, Operations, Category Management, Finance, Demand Planning, Innovation and Sales to translate business priorities into actionable commercial plans and drive strong execution.

The expectation is to bring strong commercial thinking, cross-functional leadership and disciplined execution to identify opportunities, solve complex business challenges and continuously improve how we work.

Specific channel, project and functional accountabilities will vary based on assigned portfolio and evolving business priorities.

• Demonstrates and upholds Riverside’s Core Values.

• Builds 3-year strategies for assigned areas of the Canadian business with the Director and translates them into annual commercial priorities and plans.
• Develops channel and go-to-market strategies that support business objectives across merchandising, innovation, distribution and other commercial growth priorities.
• Evaluates business and customer plans to identify gaps, risks and opportunities, partnering with Sales and cross-functional teams to drive profitable growth.
• Leads development, communication and coordination of Annual Planning materials
• Leads strategic commercial initiatives and projects for assigned areas of the business.
• Leads commercialization of customer-specific initiatives and supports national innovation commercialization with Marketing.
• Leads development of customer-ready selling stories, materials and tools for innovation and key seasonal initiatives.
• Partners cross-functionally to develop and challenge volume assumptions, assess commercial readiness and evaluate performance against objectives.

• Partners with Sales, Demand Planning, Supply Planning and Operations to optimize forecasting, volume planning, inventory and business execution.
• Leads and consults on complex business issues and opportunities, including capacity, allocation and other commercial risks.
  
  Identifies risks and opportunities and drives cross-functional recommendations and actions to improve business performance.
• Leads continuous improvement of commercial processes, tools and ways of working.

• Provides coaching and guidance to team members to support key business priorities.
• Keeps the work atmosphere FUN by keeping it light and welcoming.
• Other responsibilities as assigned.

• Post-secondary education in a related field or equivalent education and experience.
• 6+…