Job Description & How to Apply Below
To support the teams working on our exciting projects, we are looking for
Market Research Manager, Americas | Toronto In Canada - Toronto We are looking to expand our small but growing 8-person in-house market research department with a Market Research Manager to support our Americas division.
The role is primarily internal-facing with a focus on supporting consultants in their day-to-day market research activities. There is an opportunity for some external-facing activities which include providing strategic insight to our clients regarding our approach to market research and explaining various qualitative and quantitative methodologies.
As a Market Research Manager, you have advanced knowledge of market research methods and processes and are conversant in quantitative research design, interpretation, and analysis of results. Great candidates will have demonstrated high professional achievement and leadership skills in past roles. You work confidently and respectfully with colleagues at all levels, and value building strong relationships across the organization. You exhibit a proactive approach to work, show a desire to deliver above and beyond, and thrive in an environment of significant autonomy.
What makes us special:
Become part of a unique entrepreneurial team. Think independently, use your initiative, and take some risks. Entrepreneurship is a powerful force that drives the growth not only of our firm but our clients and people.
Unlock the power of opportunity. Advance your career in a thriving company with a startup feel. We invest in your professional development every step of the way.
Work in a values-driven culture. At Simon-Kucher, our vision is to become the world's leading growth specialist. Our values guide the way we do business and communicate our distinctiveness. They sum up what we stand for, influence our culture, and drive how and why we do things.
Invest in your future. All US and Canadian employees enjoy 401(k) & RRSP benefits with company matching.
Prioritize your health and well-being. No matter where you live, we offer a competitive suite of health benefits to help keep you and your loved ones safe.
Enjoy balance and flexible working. Be empowered to do your best work – whether it’s from home or in the office.
How you will create an impact: Use your market research experience to help consultants execute quantitative (80%) and qualitative (20%) research for our Americas division. Advise and assist with execution of all phases of quantitative market research studies:
Requests for Proposals:
Partner with consultants to define project objectives, scope, and research design that align with the client's business needs.
Manage the bid solicitation, vendor selection, and vendor onboarding process on a project-by-project basis.
Consult teams on screener development to ensure qualification criteria is clear and bias is minimized.
Questionnaire Design:
Collaborate with consultants to understand project objectives, initial hypotheses, and client’s strategic business problems; advise on research methods to best address these business questions.
Directly draft and review survey questions to ensure compliance with general & firm-specific best practices, optimal respondent experience, and appropriate structure/flow to address research objectives.
Create and provide relevant resources to assist teams in questionnaire development (e.g. survey examples, methodology primers, question banks, etc.).
Consult with teams on conceptual, practical and analytical aspects of conjoint design (e.g. Max Diff, CBC, ACBC).
Programming Support:
Ensure survey documents are optimized for programming (e.g. programming notes are clear, logic is structured appropriately).
Facilitate efficient survey…
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