Product Growth Manager
Listed on 2026-10-11
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Business
Marketing Strategy, Client Relationship Management -
Marketing / Advertising / PR
Marketing Strategy, Client Relationship Management, Product Marketing, Marketing Communications
The Product Growth Manager will support go-to-market strategy and product experience for a portfolio of products, including Optional Life and Critical Illness. Working in close collaboration with teams such as Marketing, Sales, Operations and Digital Product, the Product Growth Manager will implement new strategies to drive member adoption and lead special projects.
Reporting directly to the Product Director of Optional Benefits, your role is critical in managing a key portfolio in the Group Benefits space.
- Project management: Establish and maintain a reporting framework to ensure product launch plans and status are clearly communicated to stakeholders across the organization
- Relationship management and influence: Develop relationships with individuals across the organization to identify opportunities for partnerships and ensure shared goals are reached
- Go-to-market strategy: Partner with Marketing, Distribution and Operations to build go-to-market plans and drive product adoption.
- Market analysis: Identify target sponsors and segments for promotional efforts to scale participation in products across the portfolio
- Product lifecycle management: Lead efforts to manage escalations across the product lifecycle, including risk, compliance and other operational issues
- Product excellence: Serve as subject matter expert on portfolio of products with cross-functional teams throughout Group Benefits as well as to external audiences
- Partner with Member and Sponsor digital teams to ensure that purchasing journeys and marketing collateral are engaging and optimal
- Collaborate across Business Units (BUs) to align distribution strategies with Group Benefits business practices, sponsor expectations and Canada segment goals
- Be the first point of contact for all questions and support sales/distribution on any product inquiries
- 5+ years of project management experience working with cross-functional teams to lead initiatives from scoping to execution
- University degree
- Strong communication and relationship management skills
- Ability to clearly convey business priorities, project status, and to translate complex products into clear, compelling, value propositions
- High level of self-motivation and keen sense of owning and delivering on project deliverables
- Experience in consulting or a start-up environment
- Demonstrated ability to navigate ambiguity and solve problems creatively in a highly matrixed and regulated environment
- Willingness to travel as required
- We’ll empower you to learn and grow the career you want.
- We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team, we’ll support you in shaping the future you want to see.
The role being advertised is an existing vacancy.
About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit
Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic…
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