Senior Manager,Digital Channel Job Toronto area,Ontario Canada,Business

Position: Senior Manager, Digital Channel Performance

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In this role you will:

1. Digital Channel Performance Management

Lead performance management for assigned digital products, journeys, channels, and campaigns, ensuring clear visibility to performance against annual targets, forecasts, strategic objectives, and business priorities.

Proactively identify underperforming areas across the digital journey and lead structured diagnostics to determine root causes, business impact, and required remediation.

Partner with Business Lines, Product, Digital Journey Managers, Marketing, Risk, Analytics and other cross-functional teams to understand performance drivers and align on actions required to improve results.

Monitor and assess digital sales, revenue, funnel, conversion, engagement, and customer experience KPIs to identify performance trends, risks, opportunities, and recommended actions.

Support annual planning and in-year performance management by providing data-driven insights, performance outlooks, initiative impact assessments, and recommendations to support business growth.

2. Funnel Diagnostics, Journey Optimization and Growth Opportunities

Lead end-to-end digital funnel analysis across assigned portfolios and other relevant product-specific KPIs.

Identify customer journey friction points, conversion gaps, drop-offs, and experience opportunities that impact sales performance, revenue growth, or customer outcomes.

Evaluate the effectiveness of digital initiatives, campaigns, enhancements, and roadmap items, including their impact on customer behaviour, digital adoption, funnel conversion, sales outcomes, and return on investment.

Bring forward new insights and recommendations that support digital growth, improve customer experience, and strengthen channel performance across the Canadian Banking ecosystem.

3. Executive Reporting and Performance Storytelling

Lead the development of executive-ready performance narratives for monthly and quarterly business reviews, performance committees, scorecards, planning forums, and ad hoc senior leadership updates.

Champion a shift from reporting results to driving insight-led decision-making and measurable business action.

Translate complex data and analysis into clear, concise, and actionable insights that explain what changed, why it changed, business implications, risks, opportunities, and recommended next steps.

Support senior leaders with fact-based insights and recommendations to inform business decisions, prioritization, investment trade-offs, and strategic direction.

4. KPI Governance, Reporting Discipline and Data Quality

Define, maintain, and continuously improve KPI frameworks, reporting methodologies, data definitions, and performance measurement standards for assigned products and journeys.

Ensure performance reporting is accurate, consistent, timely, and aligned to business objectives, executive expectations, and enterprise reporting standards.

Partner with Analytics, Data Engineering, Product, and Business teams to resolve data quality issues, reporting gaps, methodology inconsistencies, and source-system limitations.

Identify opportunities to modernize, automate, and simplify reporting processes to enable faster insights, improved governance, and greater scalability across Digital Performance reporting.

5. Cross-Functional Leadership and Strategic Influence

Act as a trusted performance partner to Business Lines, Product, Marketing, Risk, Analytics, Finance, Engineering, Fraud, and Digital teams by bringing an objective, enterprise-wide view of digital channel performance.

Influence roadmap prioritization, campaign optimization, risk and fraud-related discussions, journey enhancements, and business actions through credible insights and performance evidence.

Build strong…