Business Strategic Insights – Retail Deposits Lead

Business Strategic Insights – Retail Deposits Lead
Reporting to the AVP, Head of Portfolio Data & Analytics, the role of Business Strategic Insights [Retail Deposit] Lead will support aspects of Manulife Bank’s Deposit product success including strategic positioning, system enhancements, sales generation and retention improvement. This role will work closely with the Sales and Product teams, Treasury, as well as other supporting organizations. The candidate will leverage best practices in business analysis, strategic consulting and reporting working within the Data & Analytics team.

The ideal candidate will have a strong background in business knowledge, mathematics, and banking.

Position Responsibilities:

Individual Responsibilities

Develop and maintain analytical frameworks to assess deposit portfolio performance, including balance trends, rate sensitivity, product mix, and customer segmentation (40%)

Produce independent strategic analyses and business cases to support deposit growth initiatives, new product opportunities, and competitive positioning (20%)

Translate complex data into clear, decision-ready insights and executive-level presentations for senior leadership and business stakeholders (20%)

Monitor macroeconomic conditions, interest rate movements, and competitive landscape to proactively identify risks and opportunities for the deposit business (10%)

Partnership with the reporting and analytics team on design and maintenance of deposit performance dashboards and reporting tools, ensuring timeliness and relevance (5%)

Independently scope and execute strategic projects from problem definition through to recommendation and implementation support (5%)

Maintain a strong understanding of relevant regulatory requirements (e.g. OSFI liquidity guidelines, FCAC framework) and ensure analyses reflect compliance considerations

Shared Responsibilities

Collaborate with Finance, Treasury, and Product teams to align deposit strategy with funding targets, balance sheet objectives, and profitability goals

Partner with Marketing and Digital Delivery teams to support campaign planning, channel optimization, and customer experience improvements tied to deposit growth

Contribute to the annual strategic planning and budgeting process by providing analytical input and scenario modelling in coordination with business unit leaders

Work jointly with Risk and Compliance to assess product or pricing changes against regulatory and risk appetite constraints

Support cross-functional working groups and initiatives where deposit strategy intersects with broader retail banking priorities

Participate in knowledge sharing and peer review of analyses across the strategy and analytics team to maintain quality and consistency of insights

Required Qualifications:

Post-secondary education in Business, Economics, or Mathematics

Prior experience in Business Analysis, Change Management, or Strategy consulting

Demonstrated ability to communicate complex problems in a clear and concise manner to senior colleagues

3-5 years experience as a Business Analyst in a previous role

Strong Excel or PowerBI Skills (VLOOKUP, Pivot Tables, etc.)

Advanced Analytics & Financial Acumen – strong quantitative and modelling skills combined with a solid understanding of retail banking economics, deposit products and balance sheet fundamentals

Strategic Thinking & Insight Generation – Ability to structure complex business problems, synthesize data into clear “so what” conclusions, and translate findings into forward-looking recommendations that drive decisions

Executive Communication & Storytelling – Produces compelling, decision-ready materials for senior audiences and can confidently present and defend analysis, turning complex findings into clear and…