Copywriter, Creative Content

Copywriter, Creative Content at Sunwing

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Sunwing Vacations Group is home to North America’s largest vacation brands, comprising the leading Canadian leisure tour operators Sunwing Vacations and West Jet Vacations, along with the growing United States based tour operator Vacation Express, and the Group’s own travel retail businesses  and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer‑centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

The position reports to the Creative Content Manager and will be located in Toronto, ON
. The role supports integrated campaigns across all West Jet Group brands, ensuring consistent brand voice and delivering compelling advertising copy.

• Create compelling advertising copy for integrated campaigns across all West Jet Group brands, including Sunwing Vacations, West Jet, West Jet Vacations and Sell Off Vacations .
• Maintain consistent brand voice and messaging across all touchpoints and campaign types. Ensure all copy aligns with established brand guidelines and contributes to long‑term brand equity building.
• Collaborate in creative concepting and campaign development from brief to execution for integrated campaigns and promotions. Participate in creative brainstorming, present creative concepts and contribute to overall creative strategy.
• Execute tactical and promotional copywriting across multiple media channels and formats to support ongoing marketing initiatives.
• Support in the development of editorial and brand storytelling content that strengthens customer engagement and brand equity.

• 3+ years of experience as an advertising copywriter or similar creative role.
• Degree in advertising, marketing, communications, journalism or related field.
• Exceptional writing skills with the ability to craft compelling headlines, persuasive body copy and memorable taglines.
• Demonstrated experience writing for multiple media channels, including digital, print, broadcast and social.
• Understanding of technical constraints and opportunities for different media channels when collaborating with production partners and media teams.
• Experience with editorial and long‑form content creation is an asset.
• Strong conceptual thinking and creative problem‑solving abilities.
• Understanding of brand voice development and management.
• Ability to work collaboratively in a fast‑paced creative environment.
• Experience presenting creative work to stakeholders.
• Proficiency with Microsoft apps and project management tools.
• Ability to manage multiple campaigns simultaneously under tight deadlines.

• Great travel perks!
• Corporate discounts with Perkopolis, Goodlife and more
• Growth opportunities
• Free parking
• Open concept, collaborative workspace
• Fresh café with beverages, delicious snacks and meals at a subsidized price
• Opportunity to give back through our social responsibility initiatives
• See for yourself! @sunwinglife

We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email