Senior Director, Social and Content Strategy

Transform audience engagement at MSL as a Senior Director specializing in social content strategy. This role, based in Toronto, combines creative leadership with social intelligence to drive cultural relevance.
As a key leader, you will navigate the complexities of social platforms and brand storytelling to develop campaigns that resonate deeply. You will mentor a high-performing team, fostering innovative ideas that reflect cultural trends and audience behaviors. Your strategy-driven approach will enhance how brands connect with communities and leverage digital platforms effectively.

Key Responsibilities:

• Develop culturally relevant social campaigns

• Stay updated on trends in online behavior

• Champion bold, innovative client strategies

• Present clear performance insights during reviews

• Cultivate an inclusive and collaborative team environment
Requirements:

• Strong experience with beauty or lifestyle brands

• Insight into creator ecosystems and internet culture

• Natural curiosity about digital trends

• Ability to create engagement-driven content

• Awareness of AI's role in content strategy
Shape the narrative of social content with MSL as you lead and innovate.
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