Senior Product Designer

Quick Books Canada is looking for a Senior Staff Designer to reinvent how prospects experience  — from first visit through trial, plan selection and purchase. This is a senior, hands‑on design role for someone who treats the website as a product with a P&L, not a brochure.

You will own the design vision for the direct‑channel web experience: the ideas, the UI, the prototypes, and the evidence that they work. Web is the primary mandate; you will also flex into campaign, paid media and lifecycle creative when priorities demand it. You will partner day‑to‑day with our Web Enablement & Ops team, who own the build, release and experimentation infrastructure, to take concepts from Figma into production and into A/B tests.

You'll draw on Intuit's brand system and design language, but your mandate is to push beyond templated marketing pages toward experiences that are genuinely new — interactive, personalized, AI‑assisted — and measurably better at moving visitors through the funnel.

This role operates with independence and clear creative authority. The right candidate is not just a strong maker: they are a strategic partner who can turn business goals, funnel data, customer insight and brand inputs into design that is distinctive, coherent and built to convert. They know how to pitch ideas, take feedback with maturity, build trust with senior stakeholders, and keep work moving through ambiguity.

At Intuit, we're intentionally building AI into how we design, prototype and ship. We look for designers who are excited to bring AI into their workflow — to explore more directions faster, prototype in code, and save their energy for the judgment calls only a human can make.

Intuit has embraced a hybrid working model and this role will be based out of our Toronto office 3 days per week.

Own the web experience design vision

• Define and evolve the end-to-end visual and interaction design for  acquisition journeys: homepage, product and feature pages, pricing and plan selection, trial and buy flows, campaign landing pages and lead‑capture experiences.
• Set the bar for UI craft on the site — typography, layout, motion, interaction patterns — and raise it consistently across every page you touch and every page others build.
• Translate Intuit brand and design‑system foundations into a web experience that is unmistakably Quick Books yet tailored to Canadian small businesses and accountants.

Drive innovation, not just optimization

• Generate and prototype new experience concepts that go beyond incremental page tweaks: interactive product tours, guided plan recommenders, AI‑assisted 'which Quick Books is right for me' flows, dynamic content by segment or intent, and other patterns that don't yet exist on our site.
• Maintain a forward‑looking view of best‑in‑class SaaS and fintech web experiences and bring back what's worth stealing, adapted to our brand and funnel.
• Build reusable patterns, components and templates so innovation scales across the site rather than living on one page.

Design for the funnel and prove it

• Ground every concept in a hypothesis about visitor behaviour and a target metric (engagement, click‑through, trial starts, purchase, SKU mix).
• Partner with Web Enablement & Ops and Analytics to size opportunities, design experiments, define success criteria, and read results. Iterate on what wins; kill what doesn't
• Use behavioural data (analytics, session replay, heatmaps, research) to identify friction and prioritize where design effort will move the numbers most.

Ship with the Web Enablement & Ops team

• Deliver production‑ready design: annotated Figma files, prototypes, component specs and interaction details that developers can build from without guesswork.
• Work inside the team's sprint and release…