Digital Designer

As a Digital Designer at Central Station, you'll play a key role in designing digital experiences across websites, campaigns, and digital products. You'll work closely with strategists, developers, marketers, and creative teams to deliver thoughtful, high-performing digital solutions.
Requirements  

Key Responsibilities  Support our digital marketing services, with the following:
Lead the design of websites, landing pages, digital campaigns, email templates, and other digital experiences.
Create intuitive UX and polished UI designs that balance user needs, business objectives, accessibility requirements, and technical feasibility.
Build and maintain scalable Figma design systems, component libraries, styles, and reusable templates.
Use Figma advanced features including variables, auto layout, components, prototyping, design tokens, and shared libraries to improve design consistency and production efficiency.
Explore and implement design tools, plugins, automations, and AI-assisted workflows that improve team productivity and accelerate delivery.
Collaborate with developers to ensure designs are technically feasible and accurately implemented.
Translate brand guidelines and creative concepts into engaging digital experiences that perform across devices and channels.
Support digital marketing initiatives through the design of paid media creative, social content, landing pages, email campaigns, and digital assets.
Participate in discovery, wire framing, user journey mapping, and information architecture exercises.
Present concepts and design solutions internally and directly to clients.
Stay current on emerging digital design trends, technologies, accessibility standards, and best practices.
Experience & Technical Qualifications  Must-Haves   3-5+ years’ experience as a Digital Designer, UX/UI Designer, Product Designer, Digital Art Director, or similar role.
Exceptional portfolio showcasing website, UX/UI, landing page, and digital campaign work.
Advanced proficiency in Figma, including design systems, components and variants, auto layout, variables, interactive prototyping, shared libraries
Team collaboration workflows
Demonstrated experience using Figma plugins, automation tools, and workflow enhancements to improve efficiency and scale design production.
Strong understanding of responsive web design and mobile-first design principles.
Experience designing websites, web applications, and digital customer experiences.
Proficiency in Adobe Creative Cloud.
Experience creating digital marketing assets, including landing pages, display ads, email creative, and social media content.
Strong understanding of UX principles, information architecture, accessibility, and user-centred design.
Familiarity with conversion-focused design, CRO methodologies, and A/B testing.
Working knowledge of HTML and CSS sufficient to collaborate effectively with development teams.
Experience working within agile project environments and modern project management platforms.
Nice To Have   Experience working directly with web development teams.

Experience with Word Press, Craft CMS, Shopify, or other CMS platforms.
Familiarity with Framer or similar modern design/prototyping platforms.
Experience leveraging AI-powered design tools and automation workflows.
Knowledge of SEO/GEO, SEM, paid media, email marketing, and broader digital marketing strategies.
Experience developing and maintaining enterprise-scale design systems.
Soft Skills   Ability to present work and rationale to clients and internal stakeholders.
Strong problem-solving mindset with a passion for continuous improvement.
Equal parts designer and systems thinker, always looking for opportunities to improve workflows and reduce repetitive work.
Highly collaborative and comfortable…