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Job Description & How to Apply Below
APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit
Location
APPLY is hybrid/remote friendly. The preferred candidate should be based in Canada, working in hours that align to ET (Eastern Timezone) or PT (Pacific Timezone).
The Role
Responsibilities
Set and uphold the bar for UI design quality across all client engagements, ensuring deliverables reflect APPLY's standards and each client's brand vision from foundational token architecture and atomic component libraries through to polished, production-ready screen design
Lead and actively contribute to the creation of high-quality screen designs, prototypes, and design systems across multi-product and multi-platform projects, with deep hands-on expertise in foundations, tokens, and atomic design methodology
Define and govern design system standards including token naming conventions, tier structures (global, alias, component), theming strategies, and component documentation ensuring systems are scalable, maintainable, and developer-ready
Establish and champion design frameworks, UX principles, and visual consistency practices across the team, embedding design system thinking at every stage of the project lifecycle
Drive design critique culture and create structured feedback loops that elevate the work, with a sharp eye for system integrity, component reuse, and cross-platform consistency
Champion the integration of agentic design workflows and AI-powered tooling including Claude for design to accelerate design system production, automate token management, and unlock new levels of craft and efficiency across the team
Client & Stakeholder Partnership
Act as a senior design voice in client relationships, presenting concepts, rationale, and recommendations with confidence and clarity
Lead discovery, alignment, and design review sessions with senior client stakeholders
Build trusted relationships with clients, earning confidence as a strategic partner not just a delivery lead
Collaborate cross-functionally with product, engineering, strategy, and delivery teams to ensure design is integrated throughout the project lifecycle
Practice & Strategic Growth
Define and evolve APPLY's UI and experience design practice, including tooling, process, and standards
Contribute to business development efforts by supporting proposals, pitches, and capability demonstrations
Represent APPLY's design perspective externally through thought leadership, community engagement, and industry participation
Stay ahead of design trends, emerging tools, and shifts in the Canadian and global digital landscape
Requirements
8+ years of experience in UI/UX design, with at least 3 years in a leadership role
Experience working in Claude Design and any Agentic Workflow, e.g. BMAD
Proven track record leading UI Design and a team of UI designers on large Client Engagements
Strong portfolio demonstrating leadership across complex, multi-product, and multi-platform design engagements;
Headless CMS Design Experience explicitly highlighted in the portfolio is preferred
Expert proficiency in Figma, Figma Make and Claude Design as well as industry-standard design tools; deep knowledge of design systems creation, governance, and implementation
Demonstrated ability to build and sustain senior client relationships, with experience presenting to executive stakeholders
Excellent communication, facilitation, and storytelling skills
Experience working in cross-functional environments alongside product managers, engineers, and strategists
Comfort with ambiguity, competing priorities, and the pace of a growing consultancy
Eligibility to work in Canada; based in or willing to work in Canadian time zones
Nice to Haves
Experience working with Canadian public sector, financial services, retail, or healthcare clients
Familiarity with accessibility standards including WCAG 2.1/2.2 and AODA compliance
Background in graphic design, product design or brand design
Knowledge of front-end technologies and how design decisions affect implementation
Active participation in Canadian design communities, conferences, or industry networks
Bilingual (English/French) is an asset
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