Director Content Design

Are you ready to elevate digital experiences to new heights and lead a team of hard‑working designers in crafting exceptional user experiences? Join our dynamic and innovative team as a Director of Experience & Content Design. We are seeking a visionary, collaborative, and enterprise‑minded Digital Experience leader to shape the future state user experience of our digital properties. This role will champion best‑in‑class UX practices, contribute to our design system, elevate our content strategy, and partner across the organization to deliver cohesive, user‑centric digital experiences.

At Manulife, we have high ambitions of being a digital‑first organization. We are committed to ensuring our customers enjoy cohesive, personalized experiences that make their lives easier, better, and faster.

• Experience Vision & Leadership: Lead the vision, strategy, and roadmap for the future‑state experience of our digital properties across public websites and secure channels, ensuring they are intuitive, consistent, and aligned to user needs.
• Product Design (UX/UI): Oversee end‑to‑end product design for digital experiences, including user research, journey mapping, interaction design, and high‑fidelity UI, applying industry best practices.
• Cross‑Functional Alignment: Lead cross‑functional work streams and efforts that address sophisticated challenges, driving alignment and decision‑making at senior levels.
• Design System Evolution: Support the evolution of our design system to ensure consistency, scalability, accessibility, and brand alignment across all digital experiences.
• Inclusive Design Advocacy: Champion the integration of inclusive design practices within the design system, fostering a culture of accessibility and diversity.
• Roadmap Integration: Be responsible for the use of design exploration, user testing, and research to advise and drive the product roadmap, experience improvements, and prioritization.
• Content Strategy: Support content strategy evolution for public web properties, defining how we bring content to life in thoughtful ways to drive positive outcomes.
• Team Mentorship and Development: Mentor and develop a cross‑functional team of designers, product managers and content specialists fostering standard methodologies and a user‑centered design culture.

• Extensive
  
  Experience:
  
  A minimum of 10+ years of dynamic experience in digital experience design and/or product management, with a consistent record of leading successful digital product initiatives at scale.
• Technical Proficiency: Knowledge of the Adobe Experience Manager (AEM) platform—or similar enterprise CMS—supporting authoring workflows, component design, and content governance.

• Comprehensive Portfolio: A robust portfolio that showcases a diverse range of design projects, highlighting your design process, craftsmanship, and the successful outcomes of your work.
• Design Excellence Advocacy: A strong advocate for design excellence, demonstrating research insights to advise and drive strategic design decisions, capable of creating both visionary, forward‑thinking concepts and practical, immediately implementable solutions.
• Leadership and Mentorship: Demonstrated experience in leading and mentoring design teams, with a focus on fostering collaboration with cross‑functional teams, including engineering and product management.
• Accessibility Leadership: Extensive experience with accessibility guidelines and standards, including WCAG and AODA, and a commitment to integrating accessibility into all design processes.
• Proven Leadership in Experience Design: Demonstrated history of leading the delivery of successful digital products and services at scale, with a focus on strategic impact and innovation.
• Advanced Cross‑Functional Leadership: Extensive experience working in and leading sophisticated, cross‑functional teams within enterprise environments or digital agencies.
• Expertise in Human‑Centered Design: Mastery of human‑centered design principles, visual design theory, usability, and accessibility.
• Comprehensive End‑to‑End Design Process Mastery: In‑depth understanding and leadership of the…