Employer Brand Designer

Questrade Financial Group (QFG), through its companies - Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and secure. At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services.

The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work. Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits. If you share this sense of infinite possibility, come shape your future at QFG.

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

As the Employer Brand Designer you will help shape how the world sees Questrade as a workplace. You'll own the visual storytelling behind our employer brand, from our careers site, digital designs, internal branding, candidates communications, social content, merch to recruiting events, translating what makes Questrade a great place to work into design people actually stop and notice. You'll sit at the intersection of our creative shop, the people and culture team and brand creative to attract the talent that will define our next chapter.

• Bringing our Employer Value proposition to life through our employer brand's visual identity, distinct yet consistent with our master brand and translating hiring goals into visually engaging narratives that drive candidate action.
• Collaborating with the creative shop to deliver a wide range of assets across channels, including websites and microsites, internal and candidate communications, event collateral, swag, and social media.
• Shaping the physical workplace alongside the Workplace Experience team from office signage and way finding to environmental graphics, meeting-room identities, murals, and branded spaces that reflect our culture.
• Designing the onboarding experience welcome kits, new-hire materials and swag, and the touchpoints that make someone's first days feel considered and memorable.
• Helping bring the employee experience to life through internal campaigns, recognition and culture moments, internal-event design, and people communications.
• Building and maintaining a scalable design system of templates and assets that recruiters, hiring managers, and team members can use to promote the employer brand.
• Creating and directing photo and video shoots that turn employee stories into compelling visuals.
• Leveraging generative AI and modern design tools to accelerate prototyping and push the boundaries of our digital creative output.
• Using engagement and hiring-funnel data to test, learn, and improve what you ship.

• Have 3-5 years of experience in a marketing or web design role, with a portfolio showcasing brand-led digital campaigns and high-converting web layouts
• Bring expert proficiency in Figma and Adobe Creative Suite, ensuring design feasibility through understanding of web constraints (HTML/CSS)
• Have a Conversion Mindset with a proven ability to design for performance, with a deep understanding of UX/UI principles, CTAs, and candidate user journeys
• Are creatively agile with an eagerness to experiment with new technologies (Generative AI) to elevate creative execution
• Have a Collaborative Spirit with strong communication skills to articulate design decisions to…