Design Lead- Digital Channels

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we’re driven by our

Purpose:

helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you’ll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients’ lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

As the Design Lead, Digital Channels , you will lead a team of UX Designers responsible for creating intuitive, accessible, and engaging experiences across Sun Life’s digital channels, including public web, secure web, and mobile app
. You will establish the design vision for digital experiences, coach and develop designers, and ensure the team consistently delivers high-quality solutions that meet client needs while supporting business objectives.

Reporting to the Director, Experience Design, you will partner closely with Product, Technology, Marketing, and Business stakeholders to shape digital experiences that are customer-centric, scalable, and aligned with enterprise design standards. You will foster a culture of collaboration, continuous improvement, and design excellence while balancing strategic initiatives with day-to-day delivery.

• Lead, coach, and develop a team of UX Designers responsible for delivering exceptional experiences across web and mobile channels
  .

• Set the design direction and quality standards for digital experiences, ensuring consistency across public web, secure web, and mobile products.

• Partner with Product Managers, Engineering, Marketing, Content Strategy, and Business stakeholders to define digital experience strategies that align customer needs with business goals.

• Guide designers through discovery, journey mapping, information architecture, interaction design, prototyping, usability testing, and implementation.

• Conduct regular design critiques and provide coaching that elevates design quality, craft, and strategic thinking across the team.

• Ensure digital experiences are accessible, responsive, and aligned with WCAG 2.2 AA standards and inclusive design principles.

• Champion the adoption and evolution of the enterprise Design System to drive consistency and efficiency across digital products.

• Manage team capacity, priorities, and resource allocation to balance delivery commitments with strategic initiatives.

• Leverage customer research, analytics, experimentation, and usability testing to inform design decisions and continuously improve digital experiences.

• Partner closely with Engineering throughout delivery to ensure high-quality implementation and adherence to design intent.

• Facilitate cross‑functional workshops and design thinking sessions to align stakeholders, solve complex problems, and identify opportunities for innovation.

• Communicate design rationale, recommendations, and outcomes effectively to senior leaders and cross‑functional partners.

• Stay current with emerging design trends, AI-enabled design tools, and digital best practices, applying new approaches to improve team effectiveness and customer experiences.

• 7+ years of experience in UX, Product Design, or Digital Experience Design, with at least 2 years leading or managing designers
  .

• Proven experience leading UX teams delivering web and mobile experiences in complex, cross‑functional environments.

• Strong understanding of responsive design, mobile‑first design, interaction design, information architecture, and user‑centered design methodologies.

• Experience partnering with…