Director, Digital Expansion - Simplii Financial

We’re building a relationship‑oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered  team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

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As Director of Digital Expansion, you’ll shape how strategy translates into action, leading high‑impact campaigns, optimizing client journeys, and ensuring every personalized communication is smarter and more effective. You’ll oversee a team of digital practitioners embedded across squads, focusing on their professional growth, capability, and consistency.

Your responsibilities include hiring, developing, coaching, and retaining talent at all levels, and setting the standard for excellence in campaign execution, journey orchestration, Martech, and analytics. This is a player‑coach role where you balance setting frameworks and expectations with hands‑on support and guidance.

You’ll collaborate closely with leaders in CX, UX/UI, Growth, Product Management, and Business Analysis to ensure a cohesive operating model. At Simplii Financial, you have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 2‑3 days per week on‑site, while other days will be remote.

• Team Health and Craft Standards – Establish and evolve Digital Expansion frameworks, operating principles, and ways of working across campaign execution, journey design, Martech operations, and analytics. Define what good and great look like and drive consistency in how your team thinks, communicates, and operates.
• People Leadership and Development – Own hiring for Digital Expansion roles, including role design, leveling, interviewing, and bar‑setting. Define and maintain the career ladder, role expectations, and promotion criteria. Coach practitioners on campaign strategy, journey orchestration, Martech, and analytics, and design targeted development plans.
• Martech and Platform Excellence – Bring deep familiarity with our marketing technology stack, including Braze, Adobe Analytics, and Adobe Target. Raise the technical and strategic capability of your team and ensure the team is using these platforms to their fullest potential.
• Analytics as a Growth Driver – Champion the use of behavioural and digital usage data as a core input to decision‑making across product and growth teams. Ensure the analytics practice produces clear, actionable insight that influences the work that matters most.
• Scope and Accountability – Deploy practitioners into squads and shape how they operate within them, establishing ways of working, decision‑making norms, and standards for good practice. Your accountability is for people, craft, standards, and capability.

You bring deep experience in digital marketing and leadership. You have 8 or more years of experience in digital marketing, campaign execution, marketing technology, or a related discipline, including meaningful experience leading and developing people in an agile or cross‑functional environment, ideally within financial services or another regulated industry.

You put the customer first, always. Every campaign, journey, and communication your team produces reaches a real person making real financial decisions. You build a team that never loses sight of that. You push your practitioners to ask whether what they are sending is genuinely useful to the customer receiving it, not just effective for the business sending it.

You lead through craft. You have done this work at a senior level and you know what excellent looks like. You can coach with specificity, challenge with credibility, and set a standard your team respects because you have earned it.

You invest in the growth of every person on your team, give feedback with honesty and care, and create an environment where practitioners develop faster than they expected to.

We start with your strengths and ambitions as an employee and strive to create opportunities…