Manager, E-Commerce

Overview

As an E-Commerce Manager, you will lead end-to-end retail media campaigns across platforms like Amazon, Walmart, and Instacart, owning strategy, activation, optimization, and performance. You’ll translate client briefs into full-funnel plans, drive data‑led insights, and present business reviews to senior stakeholders. The role also involves managing cross‑functional teams and external partners while ensuring strong campaign governance, budgeting, and reporting. Additionally, you’ll mentor junior team members and establish best practices to improve performance and scalability.

Campaign Leadership, Activation & Governance

• Lead activation and optimization across Amazon, Walmart Connect, Instacart Ads, Criteo, Uber Ads, Door Dash Ads, and Loblaws (Media Aisle).
• Own end-to-end campaign governance: creative requirements and QA, tracking/tagging (where applicable), flighting, budget allocations, pacing, keyword/bid/audience optimization, and ongoing brand safety + compliance checks.
• Establish clear performance guardrails (KPIs, learning agenda, optimization cadence) and ensure timely escalation of risks (inventory/OOS, pricing gaps, creative fatigue, tracking/reporting issues).

Strategy & Planning

• Translate client briefs into channel strategy and full-funnel plans: audience frameworks, targeting approach, measurement plan, and a structured testing roadmap (A/B tests, incrementality/lift, geo tests, creative tests).
• Partner with commerce/retail readiness stakeholders to improve conversion and efficiency: catalog hygiene, PDP content, reviews/ratings, pricing and promo strategy, inventory checks, and OOS suppression.
• Build and maintain media plans and forecasts (scenario planning, and sufficiency planning where needed).

Reporting & Insights

• Own cross‑platform reporting and insights across Walmart, Instacart, Criteo, Loblaws (Media Aisle) and other platform UIs; ensure clean data, consistent definitions, and executive‑ready reports.
• Turn performance into a clear narrative: what happened, why it happened, what we learned, and what we’re doing next with actionable recommendations and quantified impact.

Client‑Facing Ownership

• Lead client communications and governance: set expectations, manage approvals and timelines, and proactively communicate trade‑offs, risks, and recommended actions to senior stakeholders.
• Present monthly business reviews and QBRs with a crisp story that ties media performance to business goals and identifies next‑step decisions.

Partner & Cross‑Functional Management

• Manage senior relationships with Amazon, Walmart, Instacart, Criteo, Loblaws, and other partners/vendors to unlock opportunities, troubleshoot issues, and drive performance improvements.
• Coordinate internally across analytics, creative, finance/billing, and account leadership to ensure operational excellence and scalable delivery.

Leadership & Team Development

• Lead and mentor Specialists/Coordinators: define priorities, set clear standards, provide coaching, and support development plans.
• Drive consistent ways of working: playbooks, QA checklists, pacing/SOV monitors, naming conventions, change logs, and structured post‑mortems to improve performance over time.
• Responsible for entering media buy inputs into Prisma in a timely manner, and coaching/teaching new team members and Coordinators on Prisma billing processes and best practices.
• Ensure budget accuracy within PM media finance systems (including reconciliation checks and timely updates aligned to approved plans).
• Update and approve BCR amounts monthly, ensuring alignment across pacing, invoicing, and finance governance.

Must-haves

• 5+ years in retail media / performance marketing with deep, hands‑on Retail Media Search.
• Knowledge of Walmart Connect, Instacart Ads, Criteo, Uber Ads, Door Dash Ads, and Loblaws (Media Aisle).
• Demonstrated ownership of media planning, forecasting, pacing, and optimization across multiple accounts/campaigns.
• Experience leading QBRs/business reviews and influencing senior stakeholders with data-backed recommendations.

Strengths

• Strong analytical capability: comfortable with data aggregation, manipulation, and interpretation,…