Senior Product Director for Engagement

Position: Senior Product Director for Engagement at HelloFresh
Take the helm as Senior Product Director for Engagement at Hello Fresh in Toronto. This strategic leadership role focuses on driving customer loyalty and optimizing the cooking experience.
You will be responsible for a multifaceted approach to product management, leading teams that enhance user loyalty, stimulate organic growth, and optimize the user cooking journey. Your expertise in AI-enabled products will set new standards in product management while collaborating with cross-functional teams to meet business goals. This role promises visibility and interaction with senior leadership.

Key Responsibilities:

• Develop and implement the product roadmap for customer engagement

• Lead and empower product managers and their teams

• Oversee a hybrid structure balancing traditional and innovative approaches

• Set frameworks to evaluate short- and long-term product impacts

• Build metrics that align customer behavior with key business outcomes
Requirements:

• Extensive experience in building and managing B2C products

• Customer obsession with a focus on emotional connection in products

• Strong collaborative skills with cross-functional teams

• Knowledge of AI's role in product development

• Proven presence in discussions with senior executives
Drive Hello Fresh's engagement strategy, ensuring customers find joy in their cooking journey with innovative product solutions.
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