CRM Manager - Sports Interaction Casino

As CRM Manager for Sports Interaction Casino, you will translate Entain’s broader CRM strategy into high-performing campaigns and promotional offers that drive customer engagement, retention, and reactivation. You will design campaign mechanics, define player bonuses per segment, own the promotional calendar, and ensure flawless execution of campaign plans supervising it end-to-end.

Key Responsibilities include:

Campaign Strategy and Design

• Design offers and campaign mechanics that drive engagement, retention, and reactivation KPIs within promotional budget parameters

• Ensure all campaigns align with brand guidelines, best practices, regulatory requirements, and responsible gaming practices

Promotional Calendar Ownership

• Own and manage the promotional calendar for each calendar week, working cross-functionally with Product, VIP and other functions to align planned promotions to strategic objectives

• Ensure optimum campaign cadence to maximize player engagement

Quality Assurance and Promo Optimization

• Oversee QA on all campaigns before launch to ensure accuracy, quality, and compliance

• Maximize promotional visibility in the right channels (email, inbox, push notifications, SMS, overlays)

Performance Management and Analysis

• Analyze promotion performance as well as bonus spend efficiency

• Apply learnings of post-campaign analysis to optimize future campaigns

Coaching and Development

• Develop direct report’s capabilities on campaign execution and CRM best practices

• Foster a culture of continuous improvement and operational excellence

Required:

• At least 3+ years of proven experience managing CRM activity in iGaming or gambling (sports betting or casino), either agency-side or client-side. This is a hard requirement.

• Strong knowledge and skills in CRM, including segmentation, campaign design, promotional mechanics, and performance analysis

• Proven ability to design campaigns that drive engagement, retention, and reactivation while managing promotional budgets effectively

• Strong analytical skills with ability to leverage data to drive decisions

• Experience developing and executing CRM plans through close collaboration with Product, Creative and Operational Teams

• Demonstrated capability to coach and develop team members on campaign optimization

• Extensive experience in managing CRM channels including email, inbox, push notifications, overlays, and SMS

• Proficiency with CRM platforms such as Optimove or other specialized CRM tools

Preferred:

• Personal knowledge in online casino would be beneficial

• Familiarity with responsible gaming practices and regulatory compliance requirements

• Knowledge of Canadian French in addition to English

Benefits include:

We have a flexible benefits plan that will allow you to adapt the benefits you receive to suit your personal circumstances. Within your first week of joining, you will receive an email inviting you to view our platform, where you’ll be able to select your benefits for the current tax year. Our current core benefit package is as follows:

Medical insurance:
Cover is provided for you and your family. These benefits are a discretionary and non-contractual part of your remuneration package.

Vacation/Holiday: 15 vacation days per year, plus statutory holidays.

Pension:
You will be auto enrolled into the Company’s defined contribution pension plan at the statutory minimum level. You can choose to switch to a matching structure with a maximum 6% contribution from the company.

Group Bonus Plan:
You will be eligible to participate in our group bonus plan which is a discretionary and non-contractual part of your remuneration package, paid out annually.

* This role is a replacement hire*

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.