Media Associate

Overview

THE POSITION Our roster has an opening with your name on it. We are looking for a Media Associate to join the Media Team to support our paid social strategy, planning and execution across Casino. This role will be tasked with supporting our full-funnel brand and direct response campaigns on paid social to build brand awareness and drive new registrations and real-money players.

This role will also be a supportive pillar within the team for planning other channels such as TV, OOH, OTT/CTV, Search, Programmatic and Audio. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media planning and buying and has an ear to the ground when it comes to emerging best practices and market trends.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play.

• Be a key contributor on Casino paid social team with planning, creative briefing, execution, optimization, and reporting for all Casino social media campaigns
• Work closely with planning teams to build season-long media plans to meet team KPIs across multiple tactics and platforms, ensuring the team is establishing and crushing benchmarks to strengthen our advertising playbook
• Liaise with cross-functional internal teams, creative partners, and agencies to ensure the seamless launch and execution of all campaigns
• Work closely with agency and planning teams to align 360 media strategies
• Develop a testing roadmap for paid social channels to understand creative and audience performance as well as brand vs direct response tactics
• Assist with weekly, monthly, quarterly and annual channel reporting and post mortem analysis - including building performance recaps, billing reconciliation, and dissemination of insights to key stakeholders
• This role will work closely with the commercial Casino team to understand gaps in business performance to then plan media and react accordingly to support commercial KPIs
• Provide continuous assessment of our digital media tactics and identify areas for improvement and optimizations
• Own and build relationships with third party paid social vendors and agencies

THE STATS What we're looking for in our next teammate

• Bachelor's degree with a strong academic record.
• 1-2 years of experience managing paid social accounts for large tier 1 brands
• Direct experience with paid social, & analytics tools
• High level of understanding of performance metrics within digital media and able to make strong decisions on media plans
• Experience evaluating media opportunities and onboarding new media channels
• Ability to make strong decisions for media planning in terms of budget allocation, formats and testing
• Possesses an analytical and proactive mindset - you enjoy aggregating information across disparate data points and sources into clear, actionable insight
• Willingness to learn and gain a proficient working knowledge of auction models and bidding strategies across all major platforms.
• Needs to be able to work autonomously and within a large team setting.
• Clear communicator and multitasker, with the ability to manage multiple deadlines across internal and external stakeholders with ease.
• Has exceptional attention to detail and organizational skills.
• Able to exhibit a positive attitude and remain calm in high-stress situations.
• You don’t mind working during non-traditional business hours as needed.
• An eagerness to learn more about digital marketing and gaming/gambling industry within Canada

About Fan Duel Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America’s #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product. In addition, Fan Duel Group…