Promotions & Merchandising Manager

Promotions and Merchandising Manager

Free-to-play online social games.

The purpose of this role is to strategically lead, enhance and refine both the merchandise and account‑managed player promotion functions across the business. This involves developing the merchandise strategy, planning with operational efficiency and simultaneously owning the VGW account‑managed player promotion experience.

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world‑class free‑to‑play online social games. We have an exciting opportunity to join our Promotions and Merchandise team in Toronto and are currently seeking a Promotions & Merchandising Manager.

The salary range for this role is CAD 113,000 to CAD 126,500 per year.

This is an existing position within our team.

• Design and oversee the annual promotional calendar, merchandise framework, and VIP event strategy to drive revenue and player lifetime value across all VGW brands.
• Partner with CRM, Product, Compliance, and Account Management leadership to deliver a seamless, regulatory‑compliant player experience that bridges digital gameplay with physical rewards.
• Optimize segmentation models and reinvestment frameworks for top-tier players, utilizing targeted gifting and exclusive activations to maximize retention and mitigate churn.
• Lead full‑lifecycle merchandise and event operations, including forecasting, procurement, global logistics, venue sourcing, and inventory auditing.
• Own the annual and quarterly budgets for promotions, merchandise, and events, leveraging A/B testing and data analytics to maximize spend efficiency and ROI.
• Source, negotiate with, and manage third‑party vendors and suppliers to ensure strict cost control, premium quality, and maximum impact.
• Provide vision, mentorship, and clear prioritization to a high‑performing Promotions Team, fostering an innovative, inclusive culture with structured professional development.

• Minimum 7 years of experience in curating, planning and executing VIP events and high‑value player (HVP) strategies, ideally within the online casino, iGaming or premium hospitality sectors.
• Expertise in all aspects of the global merchandise function, including corporate buying, international sourcing, product development and promotional execution at scale.
• Demonstrated experience in team management, budgeting, financial analysis and campaign testing/analysis.
• Demonstrated advanced proficiency using various software and technology platforms for gifting management.
• Strong analytical and strategic thinking abilities, leveraging data and insights to make actionable recommendations.
• Deep psychological/philosophical understanding of the 'gamer' mentality and what drives high‑value consumer loyalty.
• Previous leadership experience is a requirement for this role.

Required to work in the office at least twice a week.

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world‑class free‑to‑play online social games. With high‑quality, acclaimed brands including Chumba Casino, Global Poker and Lucky Land Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is 'our players come first'. This means always striving to deliver a safe, responsible and positive player experience.

At VGW, we're more than just a team. We're a diverse and inclusive group of individuals, each playing a vital role in our success. Our core values are clear and strong; we win together, do what's right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work – that’s why we're all about flexibility so you can strike a healthy balance between your personal life and career. We're also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career…