Senior Market Manager- Entertainment Strategy and Customer Experience

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Senior Market Manager
- Entertainment Strategy and Customer Experience

Location:

Toronto, ON, CA, M5J 2V5 Vancouver, BC, CA Calgary, AB, CA

Jobs by Category:
Sales and Marketing

Job Function:
Marketing

Status:
Full Time

Schedule:

Regular

Description
Entertainment Home Solutions Growth Marketing

Join our team

The Consumer Marketing Organization (CMO) at TELUS is responsible for driving customer growth across key business lines, including our Home Solutions business. The Entertainment Value Proposition team defines the long-term strategy and customer value proposition for TELUS TV, streaming and OTTofferings by translating customer insights into differentiated products, experiences, and propositions that drive profitable growth.

We're looking for a Senior Marketing Manager to support the evolution of TELUS Entertainment’s end-to-end marketing and customer experience strategy, including our North Star vision and end-to-end portfolio roadmap. This role will help translate customer insights, market trends, and new business opportunities into strategic recommendations that inform product/content marketing roadmaps, bundling strategies, and commercialization decisions.

This role sits at the intersection of understanding the market trajectory, business performance and customer needs in order to bring to life our value proposition strategy and support long-term, integrated Entertainment Portfolio planning. You'll bring structure to complex and multi-layered opportunities by conducting qualitative and quantitative analysis, engaging cross-functional teams and developing recommendations that support leadership decision-making. In addition, you’ll identify opportunities to improve the customer journey, and translate strategic direction into actionable recommendations to influence our new product and bundle offerings, portfolio roadmap, and commercialization priorities.

The impact you’ll make:

As Senior Marketing Manager, Entertainment Experience Strategy, you'll be a key contributor to shaping the future direction of TELUS' Entertainment portfolio. You'll support the evolution of our Entertainment North Star by understanding customer pain points, identifying improvement opportunities, and translating insights into practical product, commercial value prop and channel experience recommendations.

You'll partner with cross functional stakeholders (Product, Content, Business Development, Systems, Channels, Digital, etc.) to identify opportunities that impact how customers discover, purchase, and experience entertainment with TELUS. From shaping future customer journeys and integrated entertainment experiences, to supporting portfolio strategy and commercialization planning, you'll influence decisions that strengthen both today's offerings and tomorrow's vision - what will TELUS Entertainment be famous for?

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You are a strategic thinker who thrives in ambiguity, and will bring structure to complex opportunities, challenge conventional thinking, and help ensure our TV and streaming portfolios continue to evolve alongside changing customer expectations and industry trends.

Here’s how:
Integrated Entertainment Portfolio Strategy:  Partner in evolving the TELUS Entertainment team’s North Star by translating long-term strategic vision into actionable customer experience strategies, product recommendations, and an integrated, end-to-end roadmap grounded in business KPI outcomes. Help define what exceptional entertainment experiences look like and identify the steps required to achieve them with your Commercial Planning and GTM team peers

Customer Journey & Experience Design:  Map and evaluate end-to-end entertainment customer journeys to identify friction points, unmet customer needs, and opportunities for improvement. Collaborate with matrix teams to develop strategic recommendations that create more seamless and differentiated experiences across products, channels, and customer touchpoints

Continuum Support & Bundling Strategy:  Lead the coordination of integrated entertainment value propositions across TV and streaming, and bundled customer experiences. This includes seamless linear TV…