Director, Marketing

About AGF Investments

AGF Investments is comprised of various subsidiaries of AGF Management Limited who manage and advise on a variety of investment solutions for clients globally. The investment teams draw upon and integrate fundamental and quantitative investing capabilities and research across the companies. AGF Investments’ disciplined approach, global mindset and eye to risk management have allowed us to continue to evolve and thrive as a diversified asset manager.

AGF Investments’ teams embrace a culture of collaboration with the belief that an interconnected team leads to a better understanding of an interconnected world as we strive to deliver on investment objectives and provide an exceptional client experience.

AGF Investments’ offerings include a broad range of equity, fixed income, alternative and multi-asset strategies covering a spectrum of objectives from wealth accumulation and risk management to income-generating solutions.

AGF Investments services a diverse client base from financial advisors and individual investors to institutional investors across the globe through segregated accounts, mutual funds, exchange-traded funds and separately managed accounts.

Reporting to the Chief Marketing & Product Officer and based in Toronto, AGF’s Director, Marketing, AGF Investments will lead the execution of AGF Investments’ marketing strategy for the firm’s growing U.S. business. This individual will develop and oversee the execution of comprehensive, large-scale marketing plans and initiatives to promote the full range of AGFI’s investment capabilities across different channels.

This role is related to a newly created position.

• Execute a dynamic marketing strategy that drives and supports AGFI’s U.S. business goals, as we grow and scale and diversify our business into new investment capabilities and client channels.

• Take a results and data-driven approach, monitoring, measuring and improving marketing strategies as needed and to keep pace with current and future trends.

• Oversee comprehensive content and product marketing programs, including across different marketing channels: website, campaigns, digital and in person events, industry conferences, social media.

• Develop annual and quarterly marketing plans in association with Distribution and business partners aligning resources, planning, and executing, including overseeing management of end-to-end campaign processes to drive new business.

• Build strong relationships by connecting regularly with senior Distribution, Investment Management and Product partners as well as other stakeholders within the business to provide updates on marketing activity and obtain feedback on how to optimize initiatives.

• Develop credibility and trust through consistent delivery of quality content across channels and mediums.

• Minimum 7 years' experience in marketing strategy within the investment industry with demonstrated positive impact on business results.

• A savvy digital marketer with a proven ability to integrate all channels and mediums into the marketing of investment products and solutions for retail and institutional distribution channels

• Highly collaborative and client-centric with the ability to lead change while influencing and inspiring the team and broader organization

• Financial services industry knowledge as well as product knowledge (equities, fixed income, alternative investment solutions) is a must along with awareness of changes and opportunities in the asset management sector

• Strong knowledge and experience with digital marketing tools, SEO, and related software.

• Bachelor’s degree in marketing, communications, or a related business field is required; an advanced degree is preferred.

The anticipated compensation range for this role is $160,000-$190,000 annually, which represents base salary and, where applicable, variable compensation components (e.g., annual bonus, commissions, etc.). Actual compensation will be determined based on many factors such as role location, candidate experience / qualifications, market conditions, and internal equity.

AGF aims to offer a…