Who we are:
Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden Park and Fig.
Together, we are the leading alternative lending bank in Canada. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.
About the role:
Reporting to the Director, Engagement and Revenue Generation, the Senior Manager, Engagement and Revenue Generation will support the Director, Engagement and Revenue Generation in developing and executing strategies and tactics that generate incremental spend volume from credit card holders of a major Canadian retailer. This role will help translate portfolio insights into targeted customer engagement initiatives that increase activation, card usage, purchase frequency, retention, and overall portfolio revenue.
Working closely with:
- Marketing
- Analytics
- Customer Experience
- Risk
- Finance
- Operations
- the retail partner
This role will support campaign planning, segmentation, offer development, performance tracking, and continuous optimization of engagement programs across the customer lifecycle.
What you’ll do:
- Support the Director in building customer engagement strategies across activation, usage, growth, retention, and reactivation.
- Develop and execute tactical initiatives, campaigns, and offers designed to generate volume usage from credit card holders.
- Use portfolio analytics, AI tools, customer segmentation, and test-and-learn approaches to identify opportunities to increase card usage, purchase frequency, and customer loyalty.
- Work closely with Marketing to plan, brief, launch, and monitor targeted engagement campaigns and offers for different customer segments.
- Partner with Analytics to define measurement approaches, track campaign results, and recommend optimization opportunities based on performance insights.
- Collaborate with Risk, Finance, Product, Operations, and Customer Experience to ensure engagement initiatives are aligned with profitability, credit performance, operational readiness, and customer outcomes.
- Share daily, weekly and monthly feedback to explain variation in spend volume and any metric related to customer engagement.
- Participate in creation of recurring reporting that illustrates and explains results.
- Work closely with customer service and retention team to ensure customer satisfaction, card usage and limit account closures.
- Monitor portfolio trends, customer behavior, and competitive activity to inform engagement priorities and revenue generation opportunities.
- Represent Fairstone’s values and brand with high standards in all partner and internal interactions.
What we’re looking for:
- 5+ years of experience in customer engagement, revenue growth, campaign strategy, loyalty, or portfolio management, preferably within credit cards, financial services, or a large retail environment.
- Demonstrated ability to support and execute customer engagement initiatives that drive usage, spend, retention, and revenue growth.
- Strong understanding of credit card economics, customer lifecycle management, segmentation, and campaign performance measurement.
- Proficient in the use of advanced analytics and AI-enabled tools to analyze customer behavior, evaluate performance, automate insights, and support revenue growth recommendations.
- Experience working…
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