Sr. Regional Marketing Manager

Our Mission

At Palo Alto Networks everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

We’re changing the nature of work. Palo Alto Networks is evolving to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. From benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.

We re looking for a Sr. Regional Marketing Manager to accelerate our growth initiatives across Canada. As a key player on our North America Marketing team, you ll be responsible for building and scaling a fully integrated marketing engine.

This role requires a proactive and data-driven visionary to design, build, and scale an integrated marketing engine. You ll be responsible for the strategy and execution of comprehensive, full-funnel programs including live, virtual, and partner-led engagements to generate pipeline, accelerate deals, and deepen our brand presence. You ll translate our go-to-market strategy into action, leveraging your deep understanding of Canada's diverse markets and key partnerships to make a tangible impact and drive significant business growth.

• Develop and own the strategic marketing plan for key Canadian segments, with a partner-first approach and the adaptability to pivot as market conditions demand.

• Design and execute integrated, full-funnel marketing programs that leverage digital, partner-led, and account-based marketing (ABM) tactics to drive brand awareness, pipeline, and revenue.

• Lead data-driven campaigns from planning to execution, including budget allocation, tactical mix, and setting clear, quantifiable goals.

• Own marketing performance by using a data-driven approach to forecast, measure, analyze, and report on the impact of all awareness and demand creation activities.

• Serve as a trusted marketing business partner for sales and partner sales leadership in Canada, ensuring efforts are strategically aligned with business objectives and goals.

• Lead our partner marketing strategy, collaborating with partner teams to create and execute joint programs that drive net new business and expand existing accounts.

• Maintain transparency by communicating program results, learnings, and performance against pipeline and revenue goals to all stakeholders.

• 10+ years of B2B software/cybersecurity marketing experience with a proven track record of creating successful full-funnel and partner programs

• Deep Expertise in Regional Marketing:
  Proven ability to build, scale, and manage regional marketing programs for Commercial, Mid-market, and SMB accounts, with specific expertise in the Canadian market and partner marketing motions.

• Integrated Campaign Leadership:
  Essential experience in designing and executing full-funnel campaigns, including winning new logos and increasing customer adoption. This includes mastery of Account-Based Marketing (ABM) at scale, digital program mechanics, and data-driven measurement.

• Strategic & Data-Driven Mindset: A resourceful, outcomes-driven self-starter who thrives on using a strategic, data-driven approach to navigate a fast-paced environment with competing priorities.

• Exceptional Collaboration & Communication: A reputation for being a trusted partner and team player with a proven ability to lead with clarity, influence cross-functional teams, and inspire stakeholders.

• Resilience & Adaptability:
  Possesses the unshakeable resilience to manage multiple projects, a strong sense of urgency, and the ability to deliver…