Product Designer, Growth Leads Denver, CO;San Francisco, CA;, NY;Los Angeles, CA;Seattl

About Gusto

At Gusto, we’re on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k) s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve.

We’re hiring for a Senior Staff Product Designer to shape the future of Gusto’s top‑of‑funnel experience on  as part of the Growth Leads team. This is a rare opportunity to influence how hundreds of thousands of small businesses discover, learn about, and ultimately decide to try Gusto.

The Growth team at Gusto is responsible for the entire customer funnel—from the moment someone discovers Gusto, to deciding to use it, to onboarding, setup, and ongoing product adoption. Our work is grounded in a user‑centric, value‑led approach to growth that prioritizes trust, clarity, and long‑term impact.

• Drive the end‑to‑end design strategy and execution across  and other top‑of‑funnel touchpoints, including campaign‑driven experiences.
• Lead vision work to evolve the  experience, balancing long‑term strategic thinking with iterative improvements that drive immediate impact.
• Craft elegant, conversion‑optimised user experiences that clearly communicate Gusto’s value proposition and build trust with diverse audiences.
• Design for modularity and scale, balancing compelling brand storytelling with CMS and system constraints.
• Drive personalised, high‑impact user journeys tailored to varied customer segments and needs.
• Partner with Marketing, Product, Engineering, and Data to craft and test data‑informed hypotheses and launch rapid, iterative experiments.
• Develop and execute experimentation programmes to optimise user flows and inform decisions at scale.
• Stay ahead of how AI is transforming organic search and discovery, evolving ’s architecture and content strategy to remain optimised for SEO and localised (GEO) behaviours.
• Leverage AI‑assisted tools and insights to prototype faster, surface opportunities, and design personalised experiences that improve conversion.
• Collaborate with cross‑functional partners to define responsible, transparent, and human‑centred uses of AI in growth and acquisition experiences.
• Explore and prototype AI‑enhanced CMS workflows that enable dynamic content creation, intelligent segmentation, and faster test iteration.
• Evolve Gusto’s design system and brand language to support intelligent, adaptive experiences—balancing automation with human creativity and craft.
• Advocate for customer‑first, empathetic design thinking that supports trust‑centred growth.
• Mentor and uplift designers across the Growth team—fostering craft, experimentation, and AI fluency across design practice.

• 10+ years of product design experience with a strong focus on growth, marketing, funnel optimisation, and crafting top‑of‑funnel experiences.
• A portfolio that showcases elegant, high‑conversion design work across web and responsive surfaces.
• Proven ability to design for CMS‑driven systems, modular frameworks, and complex, interconnected product experiences.
• Deep understanding of information architecture, UX best practices, and service design principles—especially for lead generation and content‑heavy surfaces.
• Strong visual craft with a sharp eye for layout, hierarchy, and brand storytelling.
• Demonstrated ability to translate user research and data into clear, actionable design solutions.
• Experience defining and prioritising high‑impact design work in collaboration with cross‑functional teams.
• Fluency with modern AI and design tools (e.g., AI‑assisted prototyping, generative content systems, predictive analytics) or a strong desire to learn and experiment with them.
• Ability to connect emerging AI capabilities to business and customer value—balancing innovation with ethical and transparent design practices.
• Curiosity and self‑motivation to explore how AI can accelerate creativity, experimentation, and customer understanding.
• Strong communication and collaboration…