Data Analytics Specialist

Job Description

Data Analytics Specialist — We are looking for a Data Analytics Specialist with Marketing technology experience who will act as the bridge between our PPC / Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the iGaming industry is a strong plus.

• Tracking & Integrations:
  Implement, maintain, and optimize Meta Conversion API, Google Ads conversion tracking, Tik Tok, Snapchat, Unity, Iron Source integrations, and other ad platforms.
• Ensure proper event mapping and deduplication across pixels, SDKs, and server-to-server (S2S) integrations.
• Lead integrations with Apps Flyer MMP (Mobile Measurement Partner), including iOS SKAN setup, Android attribution, and event postbacks.
• Set up and maintain GA4 for advanced funnel tracking across apps and web.
• Build, test, and maintain data pipelines to avoid attribution mismatches.
• Data Flow & Quality Assurance:
  Identify and resolve data discrepancies between platforms (Meta, Google, Apps Flyer, PBI).
• Implement fallback logic and ensure partial data handling (IP / User Agent, FBP, FBC, etc.) is in place.
• Maintain universal parameter mapping (UTMs, Click IDs, etc.) across all campaigns.
• Analytics & Reporting:
  Develop and maintain custom dashboards in Power BI (and other BI tools) tailored to PPC and acquisition teams.
• Define KPIs, including Registrations, FTDs, LTV, ROAS, Cash-in, NGR.
• Perform cohort analysis, retention analysis, and revenue attribution modeling.
• Collaboration:
  
  Work closely with developers to deploy tracking solutions.
• Collaborate with PPC managers to optimize campaigns based on accurate event data.
• Support the Product & BI teams with structured data insights.

• Proven experience as a Marketing Technology Specialist, Data Analyst, or Mar Tech Engineer.
• Strong knowledge of GA4, Apps Flyer, Meta CAPI, Tik Tok, Snapchat, Unity Ads, Iron Source.
• Proficiency in event tracking, pixel setup, SDK integrations, and API connections.
• Hands-on experience with server-to-server integrations and conversion event deduplication.
• Familiarity with Power BI or other BI platforms for dashboard creation.
• Strong knowledge of SQL, JavaScript, Python (or other scripting languages) for pixel / event customization.
• Experience in iGaming industry is highly desirable.
• Excellent communication skills to act as a bridge between Marketing & Development teams.

• Experience with Attribution modeling, LTV forecasting, and data-driven optimization.
• Familiarity with GTM (Google Tag Manager) server-side setup.